How To Expand Your Brand Beyond Social Media

I don't know who needs to hear this but...

Brand expansion isn't just about growing your follower count on social media; posting selfies or quotes and hoping for the best. ??

Brand expansion is about creating a holistic presence (online and beyond) that resonates with your target audience across various platforms.

After all, there is a lot of noise out there and if you want your brand to be seen, it is going to require more than social media to do the trick.

Brand expansion means reaching new audiences, building deeper connections, and establishing yourself as an authority in your industry.

?? Let's dive in! ??

The Importance of Brand Expansion

Brand expansion is about diversifying your presence and influence. Just as we want to have diverse income streams, we also need diversity in our brand presence to ensure long-term sustainability.

Here’s why it matters:

1. Increased Visibility: The more places your brand appears, the more chances you have to be discovered by potential customers or clients.
2. Credibility & Authority: Consistently showing up across different mediums helps establish you as an authority in your niche.
3. Community Building: Expanding your brand helps you build a loyal community that supports and advocates for you.
4. Sustainable Influence: Ultimately we do not own social media platforms and while they help us connect with an audience, they are not the end of the story.

?? How to Expand Your Brand ??

1. Start a Podcast

Podcasting is one of the most powerful tools for brand expansion. Why? Because it helps you build a community outside of social media, leading to more sustainable growth.

Here’s why you should consider podcasting:

• Community Building: Podcasts create a loyal listener base that tunes in regularly.
• Authority & Trust: Sharing your expertise through a podcast establishes you as a thought leader.
• Long-Form Engagement: Unlike social media posts, podcasts allow for in-depth discussions and deeper connections. Shows are also forever available which means they are evergreen and will continue to be found by listeners for YEARS to come!
• Ownership: Unlike social media platforms, you own your podcast content, giving you full control.

• Podcast Growth: As of 2023, there are over 2 million podcasts and more than 48 million episodes. Podcast listeners are highly engaged, with 80% of them listening to all or most of each episode (Edison Research).

2. Public Speaking & TEDx

• Visibility: Speaking engagements put you in front of new, engaged audiences and offers a one-to-many approach.
• Credibility: Being a speaker, especially at prestigious events like TEDx, enhances your authority and presence on search engines like Google and YouTube.
• Networking: These events provide opportunities to connect with other industry leaders and potential clients.
• Speaking Impact: 75% of people say that public speaking helps their career, according to Forbes.

3. Public Relations (PR)

• Media Features: Get featured in industry publications, blogs, and news outlets. Remember, news and media outlets need stories so don't be afraid to approach them with a topic that aligns with their audience.
• Press Releases: Regularly share newsworthy updates about your brand. Build in public and tell people what you are doing and how you are growing. Take your audience on the journey with you and let them see into your world a bit.
• Interviews: Participate in interviews on other podcasts, blogs, and YouTube channels with industry leaders and influencers. This helps position you as an authority and builds your audience organically.
• Third-Party Credibility Boost: Being featured in PR publications not only positions your brand as an industry leader and authority but also introduces you to new audiences who might not have discovered you otherwise.

4. Content Marketing

• Blogging: Write articles that showcase your expertise, insights, and thought leadership.
• Guest Blogging: Contribute to other reputable blogs in your niche (other people need and want content, so help them).
• E-books and Whitepapers: Create in-depth resources that provide value to your audience.
• Content Marketing ROI: Content marketing costs 62% less than traditional marketing and generates about three times as many leads (Demand Metric).

Don't get overwhelmed, it's only 4 steps but these 4 steps could completely transform your brand, business, and life in the process. A well-worthy investment into your future! ??

Take Action: Expand Your Brand with a Podcast

Ready to take your brand to new heights?

A podcast could be your next big move. ??

It’s time to build a community that goes beyond the algorithm-driven platforms. Book a podcast strategy call with me, and let’s create a plan tailored to your brand's unique needs.

??? Here's this week's podcast re-cap ??

Thanks for the AMAZING interview, Lori Tsugawa and Gary Trautmann P.

? ? ? ? ?

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Thank You To Our Brand Sponsor!

This newsletter and GRASP Confidence Podcast ??? are proudly sponsored by Mellanmal Inc of Sweden! Makers of the AMAZING RE:DO vegan protein bars!

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