How Everyday People Are Going Viral On LinkedIn With This New Trend

Two weeks ago, I started testing something new on LinkedIn—a trend that nobody’s talking about yet. I’d been posting consistently for years, but mostly image-based content. Then something changed.

LinkedIn made a quiet shift—one that is already paying huge dividends for anyone willing to jump in. I decided to act fast. I put together a plan and shifted to video content. Two weeks later, something unexpected happened.

One of my videos—with just 11 likes and 1 comment (which was mine!)—suddenly exploded. 24 hours later, it became my most-viewed piece of content this year. It’s already received over 30,000 views, and by the end of the week, I expect it to be closer to 100,000.

Update - Since writing this post a week ago, I've had 3 more videos go viral each with 400,000-800,000 views each. The opportunity is real!

So what’s happening here?

You see, LinkedIn has made some changes. Back in March, they started experimenting with a TikTok-style vertical video feed on mobile. Just last month, LinkedIn HQ announced they were all-in, officially rolling this feature out globally.

When I heard this, I kicked into gear. I knew from experience what happens when platforms introduce new features—there’s a short window of massive opportunity for early adopters. I started posting vertical videos consistently, and just as predicted, one of them got picked up and pushed into the feed.

This is the moment smart marketers have been waiting for. Nobody’s talking about yet – but that will change in the coming months. The playing field has been levelled.

Even posts with low engagement can explode if they hit LinkedIn’s vertical video feed.

Why Vertical Video is a Game-Changer on LinkedIn

LinkedIn is the latest platform to embrace vertical video—a format proven to engage audiences, especially on mobile devices. Here’s why this matters:

• Unmatched Early Engagement: When platforms launch new features, their algorithms prioritise these formats to encourage adoption. Right now, LinkedIn is handing out engagement like never before.
• Level Playing Field: You don’t need a massive following to go viral. Quality content can stand out and attract attention, even if you’re just starting out.
• Low Competition: Not many people are creating vertical videos on LinkedIn yet. This means your content can cut through the noise and capture your audience’s attention.

How to Leverage LinkedIn’s Vertical Video Feature

If you’ve ever wondered how to build your brand, grow your network, or even go viral on LinkedIn, this is your moment.

LinkedIn has not shared its criteria on which videos get featured in the new mobile feed, likely because they’re still making changes and need to be flexible. But based on my experience, this is what I recommend:

• Videos must be vertical.
• You must be posting videos consistently (at least 2 per week).
• Your videos should have subtitles burned in.
• Your content should be related to the expertise on your profile.

And one more bonus tip:

Eddie Maalouf runs a digital agency with 100 team members & over $700 Million per year in managed revenue.

He has worked with brands like Burger King, Snow Teeth Whitening, Clickfunnels and more. He exapains the videos that have the best ROI in this short video.

The short-form videos that have the best ROI are podcast-style clips. Research shows that these short podcast-type clips get 6X ROI.

That’s what will give your videos the best chance of translating into business. They also position you as an authority, which eliminates competition.

How We’re Helping Businesses Take Advantage

We’ve developed vertical video packages that are systemised to deliver world-class quality at an affordable rate for batch creation. Here’s what you can expect:

• Expert Interviews: We host expert interviews with our clients that are designed to be chopped up into short 1-2 minute videos. The videos are podcast-style which as Eddie Malouf says get 6X ROI. They position you as an authority, so your videos actually lead to sales.
• Professional Videos at Wholesale Prices: By batch-creating videos, we can get the costs down. Affordable, high-quality content that’s ready to perform on LinkedIn.
• Tailored Options: We can create the videos for you to upload yourself or handle the entire process—writing posts, scheduling, and publishing on autopilot.

For our clients that we have created videos for in the past, we’re repurposing them and re-editing them into vertical format with engaging post-production optimised for mobile. The smart ones are moving on this trend today.

Why This Opportunity Won’t Last Forever

This golden window—where LinkedIn’s algorithm heavily favours vertical video—won’t last long. As more people jump on board, competition will grow, and the reach will level out.

If you’ve been waiting for the right moment to build your LinkedIn presence, this is it. Early adopters are already seeing incredible results, and there’s no reason why you can’t be one of them.

Ready to Go Viral on LinkedIn?

Whether you’re a creator, a business owner, or just looking to grow your personal brand, now is the time to act. This opportunity won’t come around again—don’t let it pass you by.

Get in touch if you'd like to see if you'd be a good fit for our Behind the Brand video series - let's make 2025 a year for the history books!

This article was originally posted on my Blog - read here.

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