How Event Agencies and Clients Can Collaborate to Maximise Impact

By Andy Ashton, Founder, Jubba Limited

When it comes to creating unforgettable events, having the right partners to deliver a vision is vital, and how you work together to ensure the best is delivered is the key to unlocking magic.?

Partnering with a production team (like us ;)) ensures that every detail, from concept to execution, is handled with precision, allowing you to focus on what you need to, i.e., connecting with your audience and delivering impact.

We’ve pulled together five ways to work with us, and others, that will add that touch of sparkle to your ideas, events and campaigns.

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1. Involve Us Early in Ideation

The best outcomes are achieved when event and experiential agencies are brought into the planning process early. From the outset, the aim is to align with your strategic vision while pushing creative boundaries. Whether you’re brainstorming a festival, product launch, or immersive brand experience, agencies thrive on collaboration. They can offer fresh perspectives, identify potential hurdles, and develop concepts that will exceed client expectations.

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2. Leverage Our Expertise in Feasibility and Execution

Before presenting ideas to a client, it’s beneficial to consult with your event agency to assess whether the concept is feasible within the given budget, timeline, and available resources. While big dreams are exciting, it’s important to ensure they can be practically and effectively realised. Agencies specialise in translating bold ideas into real-world experiences, ensuring a balance between creativity and practicality.

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3. Collaboration Is Key

Partnering with an event or experiential agency means embracing a collaborative mindset. Agencies don’t just take briefs and work in isolation—they focus on building relationships and working closely with your team to ensure everything is aligned. Often with years of industry expertise, they offer a hands-on, consultative approach. When you work with an agency, you’re not just hiring a service; you’re gaining a partner dedicated to creating your vision in the best way possible.?

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4. Trust Our Process

No two events are the same. Agencies bring expertise across various types of events, adapting to the specific needs, audience, and objectives of each project. From ideation to delivery, they will follow a clear, defined process that covers every aspect—from conceptual design to logistics, technical execution, and on-the-day management. This ensures a smooth journey from initial conversations to final execution, allowing you to focus on the bigger picture.

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5. Trust Us with Your Relationships

When it comes to interacting with clients and/or stakeholders, agencies can be a valuable asset. They are comfortable participating in key meetings, either as a trusted partner or representing the creative side of the project. Agencies can provide expert advice, give feedback, or help clarify technical or creative aspects of a concept. Their presence in client/stakeholder meetings can be a game-changer, ensuring clarity and confidence from from all involved as you move towards final approvals.

Events can be high-pressure situations, especially when expectations are high. By engaging an events agency early, leveraging expertise, and embracing collaboration, you can rest assured that your event will not only be successful but will also leave a lasting impact.

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If you’re ready to start planning, let’s talk. We’re excited to bring your vision to life, whether it's an experiential activation, a festival, a PR launch or anything in-between.?

Also, if you hold Lunch & Learns. Training or Supplier Days, we would love to come in and chat to your teams about working with event producers and getting the best out of us.?