How epay’s Digital Innovations Can Drive Success in Charity Initiatives

In today's digital age, leveraging technology to support charitable initiatives can significantly increase their impact. epay, a Euronet Company , exemplifies this through its innovative gift card products and solutions that can increase the reach and efficiency of charitable campaigns. Here's how epay's digital gift card programs, processing technology and extensive distribution network, including key partners, contribute to the success of charitable initiatives such as the recently supported McDia Feliz in Brazil. McDia Feliz is an annual event organized by Ronald McDonald House Charities (RMHC) Brazil, which has been changing lives by supporting children and teens battling cancer for 36 years. This year each Big Mac sold on August 24th contributed R$1.00 to the Fundo Alian?a Pela Vida, further extending the campaign’s impact. The event took place in physical McDonald's restaurants, but digital codes for gift cards were pre-sold by RMHC in Brazil, the Ayrton Senna Institute itself and digital partners through epay Brasil .

Digital Gift Card Programs: Simplifying Contributions and Expanding Charity Marketing Options

epay is able to support charity campaigns by introducing, distributing and processing digital gift cards. For example, during the McDia Feliz 2024 campaign, epay was responsible for developing and distributing the digital gift cards that are central to the campaign. These gift cards could be purchased in advance and redeemed for Big Macs on the day of the event, making it easier for supporters to contribute to the cause.

Three years ago, epay Brazil revolutionized the campaign by introducing prepaid digital code processing technology. This innovation simplified the purchasing logistics for digital gift card consumers and expanded the reach of McDia Feliz cards through loyalty programs and corporate purchases.

Advanced Digital Processing with Conductor

This year, epay’s robust global platform, epay Conductor , additionally ensures fast and secure integration between various partners, including McDonald’s and Nubank. For McDia Feliz 2024, Conductor facilitated the large-scale distribution of digital codes, streamlining the logistics and ensuring a seamless experience for all participants. This advanced processing capability is crucial for handling high volumes of transactions efficiently and securely, thereby enhancing the overall effectiveness of charity campaigns.

Extensive Distribution Network: Maximizing Reach

epay's extensive distribution network, which includes key retail, e-commerce and wallet partners such as Nubank, plays an important role in maximizing the reach of charity initiatives. For example, this year Nubank, one of Brazil's leading digital banks and an epay partner, also participated by selling McDia Feliz gift cards directly through its app. With over 100 million customers, Nubank's participation significantly expanded the campaign's reach, allowing more people to contribute to the fight against childhood cancer. By leveraging its network of partners, epay ensures that campaigns can reach a broad audience, increasing their impact and fundraising potential.

A Proven Track Record of Success

The success of McDia Feliz 2023, which raised an impressive R$26 million for the Ronald McDonald Institute, underscores the effectiveness of digital innovation in supporting charity. This year, McDia Feliz 2024 aims to support 80 projects from 49 institutions across Brazil, further demonstrating the power of collaboration and community support. The funds raised will help children and teenagers battling cancer and support families affected by the recent floods in Rio Grande do Sul.

We are very proud to be able to support such an important project like McDia Feliz as one of the largest charity campaigns in Brazil, organized annually by the Ronald McDonald House Charities (RMHC) Brazil. Since its inception in 1988, the campaign has been dedicated to supporting children and adolescents battling cancer. Over the years, McDia Feliz has raised more than R$400 million, transforming the lives of countless families123. The funds support various projects aimed at improving the health and quality of life of young cancer patients, as well as educational initiatives.

Conclusion

By partnering with key players like Nubank and driving digital innoivations, epay not only enhances the reach of charity campaigns but also fosters a culture of giving and community support. As part of Euronet and Euronet's broader ESG strategy, epay continues to leverage technology to drive positive change and support communities locally and globally. #strongertogehter

For more information about the project in Brazil please contact our epay team in Brazil at [email protected].

For product information about Conductor as our fully hosted platform that provides a comprehensive digital toolset for global gift card management across issuing, processing, and distribution you are welcome to book a demo at https://www.epayconductor.com/