How Environmental & Social Governance Strategies Build The Best Brands...

As we approach the final quarter of the year, we're proud to celebrate our accomplishments. One standout achievement is Michelle earning her Sustainable Business Manager qualification from ESTU. This course focused on integrating ESG principles into business practices. As we approach the final quarter of the year, we're proud to celebrate our accomplishments. One standout achievement is Michelle earning her Sustainable Business Manager qualification from ESTU. This course focused on integrating ESG principles into business practices.

What is ESG?

ESG stands for Environmental, Social, and Governance standards. These principles are crucial for authentically telling your brand's story. ESG isn't just about sustainability—it's about building ethical supply chains, treating people well, and effectively communicating your values to your audience.

Companies That Get It Right

Consider Dove's Real Beauty Campaign. Celebrated for its unique approach to marketing beauty products by using real people and supporting women, the campaign boosted Dove's revenues by 10% in one year. Nearly 20 years later, it continues to thrive with plans to expand into the virtual world. By embracing an ESG approach, you too can communicate your values to consumers and enjoy various benefits (not all of which are financial).

Want to uncover the true essence of your brand? Our Brand Personality Quiz can help! Answer a few questions to gain clarity on the distinct traits that define your business. https://midnightbluemarketing.co.uk/archetypes-quiz/

If your brand isn’t yet addressing environmental and social issues, it's time to start. Midnight Blue is here to support as many brands as possible on this journey.?If you want to know more about the power of ESG and how to apply it to your business?have a read of our blog on: https://midnightbluemarketing.co.uk/building-brands-and-communities/

Thanks, Anna and Michelle.

The Midnight Blue Team