?? How to Enter the Metaverse? & Heineken's Beer Soles ??
The?metaverse?is currently the hottest topic in business; however, it can be challenging - or even terrifying -to enter the space. Today, we present initiatives that aim to make the metaverse accessible and transparent.
In the past two weeks, we prepared two carousels on the topic. First, we took a look at?sports events?that were accompanied by?activation in the metaverse, such as Wimbledon or the Australian Open, events specifically planned for the metaverse, like the Degree Marathon, and the?virtual fan hub?created by the Los Angeles Rams.
Next, we wished to introduce?six initiatives?aimed at making the metaverse a place of?inclusivity and transparency. Some companies set the goal of helping brands to join the metaverse by creating?customizable platforms?and providing?educational content. Others focus on?encouraging users to?actively participate?in the NFT business by enabling them to create, mint, and rent their artworks.
If you want to get inspired on how to experiment with the metaverse and web3, check out our related content and stay tuned for other industries.
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Your learning inspiration ?
The ‘30 Under 30’ achiever lists, social media influencer success stories, and TikTok entrepreneur masterclasses fill our timelines, giving the impression that success should be instant and that falling behind is simply unacceptable. All of which makes you wonder what part time plays in becoming a successful leader, and if this equates to becoming a great leader. Read more
Employee experience can directly correlate with the level of customer service that customers receive. In other words, if store employees are happy, then customers are happy. This is a top-down approach that starts with management at the top and traces back to the corporate level of retail in some cases. Read more
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Top 3 innovations from?signmesh innovation hub???
Heineken and The Shoe Surgeon created sneakers called "Heinekicks." In total, there will be 32 copies. The highlight is that the shoes have the brand's new Heineken Silver beer in their soles. For the beer not to leak out of the soles, Heineken injected it with a surgical method. The result allegedly is a unique walking experience. Check out the design
Pottery Barn launched a furniture collection specially designed for older and injured people or the ones living with disabilities. The company collaborated with experts and adapted 150 of its best-selling items to accommodate a variety of disabilities. The Accessible Home collection aims to be functional and stylish. Read more about the collection
Dubbed “Summer of Rewards and Challenges,” the four-week digital activation is available to users through Sweetgreen’s app and website. The aim of the loyalty program is to drive digital sales and help customers achieve their personal health and wellness goals. It will test out the desire for personalization among Sweetgreen customers by rewarding them for healthy habits. Check the details
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