How to enhance your Email Marketing Frequency

How often should you mail your subscribers? Well, that question is sure to raise a lot of debate! Yes, I understand that it is, in fact, challenging to agree upon a perfect frequency as over-mailing leads to unsubscribes and under-mailing can directly bring down your sales. In such case, you must build a strategic approach, and move towards behavioral or triggered based marketing since it’s apparent that irrelevant or low-quality emails can damage your brand. Are you still not sure about the frequency? Then I would go ahead and suggest you read the MasterGuide to Optimise Your Email Marketing Frequency and adopt the right frequency!