How to engage your website visitors and keep them hooked?

Content writing?is the most important aspect of a website as it can help you create an everlasting impression on your clients and customers.

From the website content to blogs and press releases, a great content writer can weave words that leave your customers spellbound.

As a matter of fact, there are rules to be followed while writing any piece for your company or client.

The content you write should be interesting enough for the readers to like it and share it with others on social media sites.

Not just this, one should also know how to write SEO-friendly content which will subsequently help your website on the search engine.

As a good content writer, you not only have to follow all the rules and regulations of writing but also show passion for it.

Here are some tips on how to get started writing content that keeps people coming back for more!

1. Give your content value:

Do not write anything on your website that does not offer value to the reader. The most important part of any piece of content is the insight it holds, the value it gives the reader, and its relevance to what it pertains to. It is not necessary you will be writing about a giant problem that has plagued mankind for centuries, but even if you are just writing about your first trip to India or review of a web app framework?you tested, whatever you write should be valuable enough for the readers to spend their valuable time by reading it.

2. The hook is that first line:

You know how one movie story can keep you hooked till the end, right? The same happens with your content too! If you can write an interesting first line that leaves a lasting impression on your readers, they will continue reading it. In fact, if you can get people to read even just half of what you write, then you can rest assured they will come back to read the other half too.

3. Write about what you know:

Not all writers are blessed with a great imagination, and that is perfectly all right as reality also has more to offer than fiction! Just be true to yourself when it comes to writing on topics you are passionate about or have knowledge of, and it will surely show in your writings.

4. Be credible with facts:

There is a saying which goes something like this, “Belief, and the world believes with you.” Your credibility matters when it comes to writing that keeps people hooked. If you are just writing about things that do not exist or have happened, readers will see through it in a jiffy and leave your website. So, be sure to provide facts that are credible for your readers!

5. Give them what they came looking for:

If you can show up your guests the exact meal they were craving, then they will remember you for ages! The same happens with content writing too, if you are able to give your readers exactly what they expected from reading your content, you can be assured that they will come back for more!

6. Let them see your expertise:

The best way to keep people hooked is by showing off your excellence in the area of interest you are writing about. Be it a topic or any niche (e.g.?application of AI in digital marketing), let people know you are an expert so that they have no second thoughts about your credibility.

In summary, great content is created by people who aspire to enrich other people’s lives. When you are not just thinking about yourself, but considering how the reader might feel and what they might take away from your story, that’s when you’ll know that you are creating something good. And when you are creating something good, then great things happen.

To create an engaging piece of content, consider these six steps. Did I miss something? Please let me know in the comments ??