How To Engage With Influencers On LinkedIn
The infinite scroll
You’re scrolling through your LinkedIn feed. You can’t help but wonder:
“How do these people get such amazing insights? What’s their secret to these results? How can I connect with them to learn?”
You may be feeling a little inconsequential in the world of LinkedIn influencers, but your lurker behaviour isn’t going to solve that. It’s time to turn into a leader.?
Stop lurking and start leading
When you’ve found yourself trying to fathom what sets an influencer apart from the rest of the crowd, remember something: influencers are people too. Even more importantly, they didn’t wake up one day and suddenly have a highly engaged, growing online audience. Influencers had to build it.
Put aside your imposter syndrome, and start thinking about how to connect with the LinkedIn influencer you admire the most. Then, remember that they’re a person too. That means they’re always keen to connect with people who share their interests. That’s the starting point, that turns you from a lurker to a leader.?
Engaging with LinkedIn influencers
Stop simply scrolling, and start engaging with influencers. Here’s how to become an active, engaged part of their online audience:?
Kicking in to connect
What comes next? The connection request. Now that you’ve demonstrated that you’re a highly engaged follower and a valuable fan, it’s time to send that connection request.
No, don’t just click and hope. Ditch the generic connection request, and create a personalised connection request that goes beyond the norm. Tip: check out our Prominence Global guide to crafting an epic connection request.?
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Build the relationship
Once your connection is set, carry on with your de-lurking strategy, but step it up to build the relationship. Celebrate your chosen influencer’s successes, and start engaging with their content on other platforms too. If you spot an opportunity to contribute to their work, offer your assistance. This is where the art of relationship building becomes your priority. Be useful, be helpful, and be kind. Nurturing this relationship will build your credibility and influence too.?
From connection to lead
As you establish yourself a little more each day, the opportunity to shift from connection to lead will begin to appear. Be patient here, and don’t step straight into salesperson mode. Focus on building trust, and establishing yourself as a valuable resource. You’ve offered help, and now offer to collaborate.
Your influencer is undoubtedly asking questions, so answer them, and then assess if there’s an opportunity for you to collaborate. Offer to co-author a piece of content, or make a point of sending them good referrals when they’re looking for a service provider. Aim to be a consistent source of support and valuable information.?
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Authenticity is everything
The most important part of turning yourself from a lurker into a leader is retaining your authenticity. Influencers are people, remember? That means they appreciate genuine interactions and not the sales pitch persona. Let your unique self shine, and stay true to who you are. Whether you’re engaging with influencers, or building your lead pipeline, authenticity is everything on LinkedIn.?
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We agree, Prominence Global. Engaging with influencers can indeed elevate your professional presence. We also believe it’s equally important to focus on creating quality content that showcases your expertise.
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2 周Great training tips. Thank you for sharing.
Authenticity truly does make a difference in how connections are formed and nurtured. Thanks for sharing these insights!
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2 周Absolutely! Engaging with successful influencers can seem daunting, but it’s important to remember that everyone starts from somewhere. Building genuine connections takes effort, and often, influencers appreciate when others reach out with thoughtful comments or questions. Another great resource, this article sounds perfect for anyone looking to navigate these relationships effectively.
That's a great point, Prominence Global. It's true that connecting with influencers can be a little daunting, but the potential rewards are definitely worth it. We like the idea of focusing on building genuine relationships, starting with small steps.