How to Engage Gen Z to Apply for your Open Positions

Gen Z is the newest generation to the workforce in 2022, with ages ranging from 15-25. With the work shortage and the ongoing pandemic, it is hard to attract capable employees, especially ones so young and new to the workforce. Hiring the younger generation can bring many benefits, especially since they are typically tech savvy.

?According to YouthPower.org, “Young employees can bring fresh perspective and a different way of thinking to your business. Most young workers are eager to learn, build their experience and apply their skills in the workforce. This enthusiasm is great for team building, productivity and workplace morale.”

?There are many ways to appeal to Gen Z in job descriptions, so you can have more Gen Z, or Zoomers as they are being called colloquially, under your employment. One way is to share professional development opportunities, since many of them are in the beginning stages of their professional careers. Zoomers want abilities to further grow their professional resumes and advance in their careers. According to Ripplematch.com, “If you want to speak to Gen Z candidates, your job descriptions need to include details about your professional development platforms, career pathways, and chances to move up in your company.”

?Another way is to show you care about social issues.?Zoomers are known to be very involved in social issues. To target Gen Z in a job description, highlight what social awareness, volunteerism and charity funding your company does. What causes do you stand for? What do you do to raise awareness for your cause? How are your employees making a difference? Gen Z is known as the most socially aware generation; by highlighting your corporate social responsibility, Zoomers will more likely apply to your company over another.

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