How to encourage team participation in Social Media videos

In today’s digital age, social media is an essential tool for businesses looking to connect with their audience. Highlighting your team builds trust and creates a personal connection. Your people are your greatest asset, dividing you from your competition.

But let’s be honest, getting your team to feel comfortable and excited to be in front of the cameras is no easy task!?

Here are ways to encourage your team to step into the spotlight and help your business stand out on social media:

1. Start in the comfort zone

Sometimes, the best way to build momentum is to start small.

• Begin with those already comfortable: Start with team members who are naturally outgoing or already interested in social media. Their enthusiasm can be contagious and inspire others over time.
• Gradual Involvement: For those who are more hesitant, let them ease into it by starting with small roles like introductions, sign-offs, or voiceovers. As they grow more comfortable, they may be more willing to take on larger roles.

2. Show the value

It is important that the team understand the value of their participation.

• Highlight the benefits: If you’re a content creator/ social media manager, the involvement of the team can depict your success. Explain how their involvement in social media videos can enhance your business’ image and even boost their own visibility within the industry. Sharing examples of successful videos that feature staff.

3. Involve the team in the Creative Process

When employees feel like they have a say in the content being created, they’re more likely to participate.

• Brainstorm ideas together: Invite team members to share their ideas for video content, making them feel included in the creative process.
• Help behind the scenes: Not everyone is eager to be in front of the camera, but many might enjoy helping behind the scenes, whether it's filming, directing, or coming up with creative concepts.

4. Give direction

“What do I say? What do I put my hands?” These are common questions when someone steps in front of the camera for the first time.

• Make them feel prepared: Provide your team with a simple script or key talking points to guide their message. Even acting out the scenes for them can help give understanding of your vision.

5. Offer incentives

Sometime a little bribery is all you need. Recognising and rewarding participation can go a long way.

Recognition & Rewards: Consider small incentives like gift cards, public shoutouts during team meetings, or an “Influencer of the Month" spotlight for those who participate in videos. Even offering a tasty treat can encourage to team to get involved.

6. Share results and impact

Showing your team the direct impact of their involvement can be a great motivator.

• Highlight the reach: Share the number of views, likes, or positive comments the videos receive. Tangible results can make your team feel like their efforts are making a difference.

Encouraging your team to participate in social media videos can transform your business’ online presence, adding authenticity and approachability to your brand. By fostering a positive environment, involving them in the creative process, offering incentives, and leading by example, you can help your team feel confident and excited about stepping in front of the camera.

Want us to take care of the content for you? Reach out to book a call with the team today!