How Emerging Tech Can Help B2B Companies Keep Up with Online Buying Behaviors

As the world of business becomes increasingly digitized, it's more important than ever for B2B companies to keep up with the latest online buying behaviors. After all, your customers are interacting with your brand online more than ever before, and if you're not keeping up with their changing needs and expectations, you could very easily get left behind.

In today's digital world, customers expect a streamlined and personalized experience when they purchase products or services online. However, many B2B companies are still using outdated legacy technologies that don't provide the level of customization and convenience that today's buyer is looking for.

One of the best ways to stay ahead of the curve is to embrace emerging technologies. By using the latest tools and platforms, you can make sure that your company is always on the cutting edge, giving you a competitive advantage in today's market.?

Here are just a few examples of how emerging tech can help B2B companies keep up with online buying behaviors:

Artificial intelligence (AI)?

According to a recent Deloitte survey, nearly 85% of companies say AI experience brings 30% to 50% economic benefits.?

AI can help B2B companies personalize the online buying experience for their customers. AI-powered chatbots, for example, can engage with buyers in real-time to answer questions and provide recommendations. AI can also be used to analyze customer data to provide insights that can improve the online buying experience.?

Virtual Reality

According to Adobe, 38% of B2B buyers claimed AR would speed up their buying cycle. AR eliminates helps to clearly visualizing benefits and key features on a single screen.

Using VR technology, businesses can create immersive experiences that give potential customers a taste of what it would be like to use their products or services. This can be an incredibly powerful way to persuade customers who may be on the fence about your company. Augmented reality: AR can be used in a number of different ways to improve the customer experience. For example, businesses can use AR to provide interactive product demonstrations or even give customers real-time price comparisons while they're shopping online.?

Chatbots

39% of businesses use chatbots to make their websites more interactive & 65.1% of businesses that have adopted chatbots are SaaS companies.

Chatbots are quickly becoming one of the most popular ways for companies to communicate with their customers online. By using chatbots, businesses can provide 24/7 customer support, answer FAQs, and even close sales. There's no doubt that emerging technologies are changing the landscape of online buying behavior. By embracing these new tools, you can make sure that your business is always ahead of the curve.

Blockchain Technology

36% of business executives believe that block chain technology will improve security & potentially improve systems operations, and 24% say that the ability to create new business models or revenue streams with blockchain is its main draw. (Source: Zippia)

Blockchain can be used to track items throughout the supply chain, ensuring that buyers know exactly where their product is at all times. Blockchain can also be used to verify customer identities and protect against fraud. By adopting these emerging technologies, B2B companies can keep up with the changing online buying behaviors of their customers and provide a more convenient, personalized, and secure experience.

Predictive Analytics

According to CSO Insights, approximately 54% of all forecasted deals by sellers never make it to the finish line. Sales forecasting is still a field that relies heavily on a combination of gut feel and legions of spreadsheets. (Source: aspire systems).??

In the B2B sales process, accurate sales forecasting is crucial. Your team needs accurate forecasting to keep things running smoothly, and deviations might result in inefficient resource allocation.

Numerous millions of data points from internal and external sources are incorporated into predictive algorithms. So building an automated data flow through integrated eCommerce is crucial to ensure accuracy in prediction.

By analyzing data points like search history, geographical location, and past purchase behavior, predictive analytics can help you anticipate what potential customers are looking for and give them relevant recommendations.

As we all know, the internet has drastically changed the way that consumers shop. In fact, research shows that over 90% of buyers use the internet during their purchase journey. This means that if your company is not keeping up with online buying behaviors, you could be missing out on a huge chunk of the market.

As we all know, the internet has drastically changed the way that consumers shop. In fact, research shows that over 90% of buyers use the internet during their purchase journey. This means that if your company is not keeping up with online buying behaviors, you could be missing out on a huge chunk of the market.