How to Eliminate the 2 Biggest Marketing Mistakes & Create a Process Guaranteed to Double Your Revenues and Utterly Destroy Your Competition This Year
Wayne Sharer
Leadership Program Development Expert | Power Team Creator for Companies | I Fix What Others Couldn't Find in Your Marketing as a SEO and Web Copywriter & Consultant
How to Eliminate the 2 Biggest Marketing Mistakes
Many ask, “Why should I hire ThinkBigandGrow Media for my online marketing?”
The simple answer is we will eliminate the two biggest marketing mistakes being made today, and most “marketing consultants” and college grad marketing degree holders don’t even know what mistakes we’re talking about. It’s why you get little difference when you go from one “marketing” consultant or provider to another.
The other reason is, if you don’t hire us, we will get hired by your competitors in your market area, and you should fear that happening.
But that’s a digression.
I’m going to bring amazing value to your business right now and reveal those two big marketing mistakes…
Sit back, take notes, then check out your marketing and see if you do these. Unless you work with us, or some other very rare, in the know company, you will have both of these mistakes.
The Two Biggest, and Most Common Marketing Mistakes
First, can you guess what these mistakes might be? Most likely not. If you think it is a bad website, bad ads, bad message, bad copy, lack of focus then you are on the right track.
The first big mistake is fragmented marketing.
Don’t worry. This is so big, even Fortune 500 companies have fallen for this mistake.
Fragmented marketing is when you buy your marketing like going to a grocery store.
You look in one aisle for one thing, then on a different shelf for another, and neither of the two really have anything to do with the other.
Think about it. Do you get your online ads from one place, your mail ads from another, your radio ads from another, your web design from another, etc.? Then think, who is creating the message for each? The ad place, the mail ad place, the radio station, the web design firm, etc.?
They don’t all work with your best interest or from a cohesive marketing message or strategy. Your marketing is completely fragmented, and your message is out of your control.
If you don’t:
- Own your brand
- Own your Message
- Own your Content
- Own your Positioning
…you don’t own your marketing. Each “fragment” provider is making their own version of you, with you only controlling who you pay.
The first big step to successful marketing and increasing revenue is you having a means to truly “own” all of the above 4 elements.
The second biggest mistake is the use of platitudes in your marketing
What’s a platitude, you may be asking…?
A platitude in marketing is words or phrases which may be dull, or may be obvious or predictable, or maybe all three of these. Because they are overused and unoriginal, they lack any “power” to create interest. Nevertheless, these words and phrases still get used by nearly every marketing firm on the planet despite their lack of ability to make you distinctive or unique.
Some examples of marketing platitudes include: