How EideCom’s Unique VR Experience is Revolutionizing Event Production

By Charles Eide, Founder & CEO

"I didn't know this was possible."

That's the most common response I hear, along with a look of awe and excitement, when event professionals try Eide Vision — EideCom's one-of-a-kind virtual reality (VR) technology — for the first time.

This unique solution, which is exclusive to EideCom and has taken our team more than two years to develop, immerses clients in their events long before they happen. With Eide Vision, you’re not just looking at a two-dimensional model — you’re walking around the venue, experiencing the layout, lighting and sightlines in the same way the audience will. Previewing an event in this fashion is quite literally something you have to see to believe, and the impact is immediately felt.

Removing Uncertainties in Event Planning

The idea to mix VR technology and event production design was born out of a simple but significant question: How can we eliminate surprises related to setup and design that event planners dread? At EideCom, we understand that event production is a high-stakes endeavor. Companies invest significant time and resources to create world-class experiences, and ensuring every detail is perfect is non-negotiable. That’s why we developed Eide Vision — a revolutionary way to eliminate surprises and empower our clients with absolute confidence in their event production.

A VR Experience Designed for You

First, we collaborate with clients to define the event vision, creative direction and staging elements. Then, clients use Eide Vision to see it all come to life. They can explore the venue and see the life-size stage design, lighting, content and branding elements in real-time. This gives decision-makers the ability to fine-tune the design of their event before anything is physically built. Need to reposition a monitor for better sightlines or adjust the stage lighting for maximum impact? Our team notes all changes like this, updates the design and then hands the plans off to our amazing production team to build and execute at the event.

While we didn’t build the VR software, we developed the methodology that strategically weaves cutting-edge technologies into the production process. We can simulate lighting effects, stage designs and venue configurations with a level of detail that was previously unimaginable. In simpler terms, this technology allows us to hijack clients' brains and put them somewhere they’re not — whether they are trying Eide Vision at our headquarters in Minneapolis, their office or even the event venue itself. As VR hardware advances, the immersive experience for our clients is only going to get better.

The Eide Vision Impact On Your Event

At EideCom, we’re not just embracing the future of event production — we’re building it. Eide Vision is helping our clients make smarter, faster and more confident decisions. For event professionals, technology like ours is more than an impressive tool. They tell us they love the unprecedented control and peace of mind they get knowing every detail is thoroughly planned so the event can be executed to perfection.?

After successfully implementing Eide Vision throughout 2024 with many clients, EideCom is excited to showcase Eide Vision to the entire events industry in June 2025 at Cvent CONNECT 2025 in San Antonio. Attendees can book an experience with the EideCom Team and try Eide Vision for themselves at the EideCom VR Bar & Booth.

In a world where precision, innovation and care are essential, we are proud to be leading the charge of this movement.