HOW EFFICIENCY EQUALS IMPACT

If you were to ask me how to get downtown, I would give you several options: highway, back roads, subway, a bus, walk, or even ride a bike. The destination was your goal, but you never gave me an expectation of the journey.?Let’s dive into this week’s Beyond The 615 Column, article # 97.

One option to get downtown, or to help your radio breaks, is efficiency; the most direct route that doesn’t waste anyone’s time. It’s what you want the Waze APP to suggest when you’re in a hurry. In no way am I suggesting that efficiency is the ONLY way… it’s simply one tool for your tool belt.

3 EFFICIENT IDEAS

1. Use 7 words instead of 15.

2. TRY 3 sentences instead of 8.

3. Don’t go down a bunny trail that the stalls the journey.

HERES THE TAKEAWAY

It’s common to do a little Spring cleaning this time of year. So, while you’re dusting the baseboards or cleaning out the garage, you may as well tidy up your radio show too.

A little more efficiency might help clean-up longer breaks and make you more consumable, in turn, making you more memorable. Impact is rarely about the amount of time spent, but what happens in the time it takes.?

???#radioshow #radiopersonality #radiohost #radio #radiodj

Todd Stach launched Beyond 615, a coaching and consulting business in 2021, where he strives to help others build confidence and discover their full potential. At the time of this article, he serves 25 shows at 10 radio stations. Todd has also written 160+ free articles to encourage on-air personalities and program directors. He and his family live in the (615) area code, aka the heart of the CCM industry.