How to Effectively Use Social Media For Real Estate
While having a strong social media presence is important for any business's success, the importance of social media for real estate agents needs extra emphasis. If you're a new realtor, or are a current realtor looking for the best tips to bolster your social media efforts, keep reading!
According to a recent study from the National Association of Realtors, social has become integral to scoring clients and closing deals across the industry. Here’s a brief snapshot of the report’s findings:
- 77% of realtors actively use social media for real estate in some way, shape or form
- 47% of real estate businesses note that social media results in the highest quality leads versus other sources
- 99% of millennials (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals)
Translation? Social media is an absolute goldmine for real estate businesses.
If you’re working in real estate, you’re crazy busy. You need to prioritize your time and focus on the social media marketing platforms that make sense.
Based on the previously noted NAR study, Facebook (97%), LinkedIn (59%) and Instagram (39%) are most realtors’ top picks.
Facebook for realtors
Facebook is a no-brainer and remains a staple of marketing for real estate agents. A big reason for this is that Facebook’s user demographics represent the target audience for any given real estate business age and income-wise.
LinkedIn for realtors
As a primarily B2B network, LinkedIn isn’t necessarily somewhere to spot real estate clients. However, it is a fantastic place to network with fellow realtors and show off your industry experience.
Instagram for realtors
Instagram is absolutely booming for real estate businesses right now. It’s no secret at to why, though. Stylish property photos go hand in hand with the most popular types of content on Instagram. For luxury or boutique real estate businesses, the platform is becoming more and more of a priority as opposed to a “secondary” social channel.
While social media for realtors can be more involved than for other industries, it's also one of the best ways to generate new leads. We hope these tips will help you navigate the vast universe that is social media marketing in the real estate space.