How to Effectively Scale Your Professional & Tech-Enabled Business with Sales Professionals for Sustainable Growth

Quick question: have you ever thought, "Maybe I should hire closers (salespeople) or appointment setters (Business development rep)? It’s time to remove myself from the sales process so I can serve."

If you have, come, let's talk.

As a business owner, you're likely stretched thin. Managing sales, serving clients, and overseeing operations can be overwhelming, so hiring closers or appointment setters to take some of the load off your shoulders makes sense. However, there is much that doesn't get spoken about.

Transitioning from selling solo to having a team handle sales for you is a big shift. Rushing through it can land you in a role you'll despise – the manager stuck in daily operations. This path leads to burnout as you're trapped in tasks you don't enjoy.

Here’s a straightforward look at the common issues, why they happen, and how we can help you solve them effectively at Wizz Digital Consultancy, though somewhat differently.

Right now, you’re spending too much time on sales, which prevents you from focusing on what you do best: serving your clients and growing your business. This isn’t sustainable and can lead to burnout.

One thing I have noticed is that many business owners try to handle everything themselves. Sales, however, require specific skills and consistent effort, which can be hard to manage alongside other responsibilities.

So, because there is a lot on your plate, and this model is thrown around as a silver bullet, you end up thinking that it’s easy. However, hiring a closer or appointment setter isn’t a magic fix. Sales take skill and experience.

And most times, even when it can work, the most common Achilles' heel is poor training. Without proper training, new hires won’t perform well. Add the wrong incentives to the recipe, and Bob’s your uncle. If commission structures aren’t well thought out, salespeople can lose motivation. Since the system to make it work isn't in place, I am 100% certain the right sales process that would work without you in the mix isn't either. Without a clear sales process, even good salespeople can struggle.

Unfortunately, I would love to say that I haven't fallen into this quicksand of mess and costly mistakes, but I will tell you these are lessons hard learned.

Most entrepreneurs will rush to hire because they are in a state of extreme pain, and without proper vetting, it often leads to hiring the wrong person – a very expensive mistake. This ends up in churn, but instead of listening to the signs, nope, we will keep implementing quick fixes rather than building a long-term strategy.

Let's say that you get somewhat of a fit, and this program suddenly takes off. Usually, the process shows a vibrant red sign, but most of us will not listen to sales team feedback that the system isn’t working well. Perhaps you brought on lone wolves who promised the moon and the stars, which you cannot deliver on, and it now causes ongoing issues in terms of chargebacks, cancellations, and unrealistic expectations on you, which takes you back to square one: burnout, you burning down the business, or descaling because the business is about to implode.

We then end up micromanaging as we try to control everything because things are derailing, which defeats the purpose of hiring help. Does that sound familiar?

See, this approach often fails because most of us entrepreneurs and business owners don’t address the underlying issues, like the need for a solid sales system and proper support. When you don't have a reliable sales process, even the best closers or appointment setters struggle. They need clear guidelines and consistent training to perform well. Without this, they’re left guessing, and that leads to poor results.

Moreover, proper support is crucial. Sales teams need continuous feedback, motivation, and tools to do their jobs efficiently. Without ongoing support, their performance can drop, and they might feel undervalued or lost. Rushing to hire without addressing these foundational issues sets you up for failure. You end up with high turnover rates, inconsistent sales, and the frustration of constantly managing problems rather than focusing on growth.

That's why it's essential to build a robust sales system and provide continuous support. This way, your team knows exactly what to do and has the resources they need to excel, freeing you up to focus on what you do best.

In a nutshell, we offer a holistic approach to revamping your sales process to truly remove you from sales where you don't get dragged back in as a manager.

Don’t want to overwhelm you with details before a consultation, but our solution includes a comprehensive assessment of your current sales system, customized training programs to equip your team with the necessary skills, ongoing support to ensure consistent performance, and the incorporation of a fractional director of operations to relieve you from day-to-day sales management, allowing you to focus on strategic growth and client engagement.

As you can see, our approach is different. We steer clear of that trap by bringing in a fractional director of operations. They take over the day-to-day so you can focus on sharing your vision and serving clients without being tied down by operations. We focus on creating a sustainable sales process that aligns with your goals. Here’s how:

1. We start by understanding your current sales process and identifying what’s working and what’s not.

2. We provide training to ensure your closers and appointment setters have the skills they need.

3. We help design commission structures that keep your team motivated.

4. We refine your sales process to make it clear and efficient.

5. We don’t just set you up and leave. We offer continuous support to ensure long-term success.

Moreover, we incorporate business process automation, especially in sales enablement, that includes AI to streamline operations and enhance efficiency.

So, unlike quick fixes, we focus on creating a system that works in the long run. We provide thorough training, clear processes, and ongoing support, ensuring your sales team performs consistently well. This is a strategic fix towards your sustainable scale plans as we help define your sales strategy and align it with your business goals.

So, if this had you like "Dang, been needing this because it now makes so much sense," we offer a free consultation to understand your needs and challenges. I invite you to DM me to schedule one.

From there, we co-create a customized plan that includes training, process optimization, and ongoing support. Our goal is to help you step back from sales so you can focus on growing your business.

So, if you are in the growth and scaling stage of your business journey, this is for you.

You are a perfect fit for this if you have achieved a level of initial success and are now focused on expanding your operations and increasing revenue as you are already generating enough income to sustain your business and are seeking ways to further accelerate growth. You understand the importance of investing in your sales infrastructure and are willing to allocate resources to improve your sales processes and outcomes. And, above all, you are financially stable and are looking for strategic solutions to propel your business to the next level of success, and making these investments wouldn't put your sanity and needs in jeopardy.

Partner with us to build an efficient, productive, and scalable sales system. DM me today "Business" to set up an audit to start transforming your sales process.

About The Author

Tanya Kabuya is a skilled operator and entrepreneur with a strong drive for revenue growth and sustainable business scaling, boasting vast experience in the technology industry. Currently serving as the founder and CEO of a firm focusing on revenue enablement for tech-enabled companies and startups, her passion and expertise make her a valuable resource for companies aiming to achieve their revenue goals. Her expertise lies in helping businesses achieve profitable growth by implementing effective revenue strategies and building high-performing revenue teams. One of her key objectives is to empower founders by removing them from sales roles, allowing them to focus on strategic vision and overall business development. Through her firm, Tanya specializes in creating turnkey solutions that enable businesses to scale efficiently and prepare for successful exits at high multiples. Check out our Coaching Academy & Agency