How to effectively manage multiple social media accounts

How to effectively manage multiple social media accounts

Do you find it exhausting managing multiple social media accounts for your business every day? Whether you are professional social media manager or a business owner managing their own social media accounts, reading this article means you are looking for ways to improve how to better manage your social media accounts.

Read on to find out how to effectively manage your social community on multiple social media platforms.

1.Devise a social media strategy

Whether you are working by yourself or as a team to manage multiple accounts, it can be difficult to keep things in check. By creating a strategy, which includes policies, procedure, style guide you create a plan to follow through all the time. A strategy helps stay in line and not move away from the business` message.

2. Automate your busy work

The act of actually posting content to each social network can become quite disruptive if you do it multiple times throughout the day. It’s much easier to create content in batches and schedule it to post automatically at the right times

3.Create a calendar

An editorial calendar is helpful for providing direction and making sure you are on track with your social media strategy. A calendar puts everything in one place and provides daily reference for social management. It helps identify gaps or missed opportunities in your social media posting schedule.

4.Monitor social media activity and engage

Engagement is a critical part of building and keeping a social media following. Don’t forget to build time into your daily schedule to respond to comments, mentions, tags, and DMs. Seriously, put this in your calendar every day and block off the time to put the “social” in your social media accounts.

5.Analyze your social media strategy

Its important to analyze the results of your social media strategy and measure them against social media metrics. This is where you get to check if some accounts are doing better than others and why. You should also look into ways to improve the lagging accounts or decide if they are helping the brand in any way.

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