How to Effectively Drive Targeted Traffic to Your Website

So you have built an attractive and appealing website with your desired content? But how do you drive much-needed traffic to your site? This is one question businesses are plagued with on a regular basis. With a flurry of social and digital platforms available to the average page visitor, getting good traffic to your site and in an effective way can be challenging to say the least. With millions of websites now available that are probably offering the same product or service as you, it can get frustrating when competing. Thankfully, this is no rocket science – you certainly drive targeted traffic to your site effectively with the following tips.

Offer good content

Good, original and relevant content is at the heart of any effective website. Getting a good writing team can be the answer, as it guarantees you have fresh, original content always. Getting good content on your website would give you the needed foundation to directing traffic through SEO. You may have probably heard the saying “Content is King” a couple of times. Truth is, content isn’t just king, it’s the Royal Throne. Great content means your visitors are more engaged, every time they visit. 

The good thing about engaging content is that your visitors would inevitably share your content with their friends which results in opening up your website to more visits. What’s more, good website content can also generate backlinks from other websites to yours, giving you more traffic than usual, as other bloggers and search engines would quote content from your site on theirs, for searchers to find.

Diversify Your Content

Another great way to ensure your website continues to generate much traffic is by diversifying your content. Let’s take podcasts for example; many social media users today listen to millions of podcasts from various content providers worldwide. The good thing about podcasts is that they are easy to set up, and once you share, your website can benefit with rich, quality backlinks from the podcasts. You can also feature works from social media influencers, to help boost your brand presence. However, if you do not have podcast content, try leveraging on other existing podcasts. Collaboration with these content providers would mean you have diversified content your website visitors can access.

Too Many Ads? Nope! 

As your website’s popularity grows, it would definitely attract ads. It is important to note, however, that whilst more ads on your page can provide much-needed returns, they can be a source of low traffic if not controlled. With millions of websites with equally great content all over the net, the last thing you want is too many ads on your website which would slow down the loading of the site. However, it’s best not to remove all ads completely – you simply need to ensure the ads are moderate and would not divert attention from the content on your website or blog. 

Is your website mobile-friendly?

Nowadays, more internet traffic today is being generated on mobiles than through any other devices. Optimizing your website or blog to be mobile friendly would mean that it loads faster on mobile devices with less data. Top search traffic is most often generated from countries with slower internet connection, hence the need to have a lite site that is compatible with mobile devices using slower data connectivity. This also means your content has to be readable, with links that are easily clickable. 

Another plus mobile optimization does for your website is that due to its accessibility, it is more likely to show up in organic searches, meaning more traffic for your site or blog. If your website has too many heavy images and videos, it will be a turn off for potential site viewers, so it’s better to have less multimedia on your blog or website

Leverage on email marketing to draw the attention of repeat visitors 

It is always a confidence booster when many users visit your website, but you will only be wasting the clicks by not collecting visitor contact details. If it happens that visitors land on your page, and exit without making a purchase, they are not likely to come back if you fail to gather that vital information. Even just seven points of contact may result in just a single sale. Hence the need to start collecting each user’s contact information from the onset. You can achieve this by leveraging an opt-in form that is strategically placed on the homepage of your site. Once a visitor lands on your site, you can commence a follow-up effort via emails which keeps your website at the forefront of the user’s mind

It is quite easy to follow up on accumulated addresses leveraging on automation and email management software. There are email messages popularly known as autoresponders which you can create and automatically send out to visitors as they enter your sit. This happens within a twinkle of an eye and you don’t necessarily need to be at your desk for efficient functioning.

This is really effective because visitors will begin to hear from you the moment they land on your page, and the correspondence will be a continuum, thus, remove the strain of having to sit down and construct numerous emails. It is certainly possible to put this process on autopilot right from the onset.

Provide answers to questions that are asked on Quora 

Many website owners leverage the Quora platform to channel traffic to their individual websites. Over the years, the medium has proved effective – you simply have to link appropriate keywords to anchor content on either your blog or website. However, you should try not to use the Quora platform to spam; besides, any answer you provide on the platform should be well-detailed, with ample evidence that you are sure of what you are discussing. Furthermore, as visitors read through the answers provided, they are likely to come across your link and thus make the connection with just a single click.

MindSpace Associates is a leading provider of business coaching services. We offer business entrepreneurship programs to small-to-medium businesses to help take your business to exceptional levels of performance. For further information, contact us or refer to some of our best books for managing a small business.