How to effectively co-operate with a Client when creating an e-Commerce platform?

Every investor needs to decide on who to co-operate with when it comes to IT support. Why is this so important? To put it simply – this partnership has a direct impact on the course and development of the project, and thus on the achievement of the set goals.??

What factors influence the project's success???

Communication??

A key element of every partnership. The lack of needs understanding can negatively affect both the order completion time and the result. Solution? Organize meetings and/or video calls. It provides each party with the possibility to ask questions and dispel any project-related doubts.??

Work methodology?

There is no way to create a large e-Commerce project without project management support. Such a system must support the project and development teams on a full scale - also based on agile methodology – for instance, Scrum, which enables team management, work control, testing, and reporting.??

Consistency of purpose?

Team management is extremely important - proper coordination of work enables on-time project completion. On the other hand, it is also beneficial for the team - they have time to develop the supporting details and increase the efficiency of back-office processes, which are key aspects of the project.?

Marketing activities?

Consider introducing marketing automation software. At some point, integration with external systems becomes necessary. Marketers use such platforms to prepare and automate customized content and marketing messages.?

Most-useful functions of marketing automation platforms:?

• information campaigns management,??
• potential customer control,?
• CRM system integration,?
• social media management,??
• forms and landing pages.??

BI (Business Intelligence)?

Business Intelligence systems support the collection of business data and its further analysis. It provides enterprises with quick and accurate decisions on sales, marketing, and a wide range of other issues. The BI data enables the reduction of enterprise expenses and the creation of more effective processes. Some of its various functions in e-commerce are trends following, and marketing and sales reports.??

Conclusion?

There are many issues to consider before implementing an extensive e-Commerce system. So, what are the key factors to launch a system that fits into time and budget? Undoubtedly, the well-chosen work methodology, and proper sequencing of activities and priorities.??