How Eden Estate Turned Ideas into a Unique Brand Identity
70% of clients judge a company by its visual identity. If the logo, colors, and fonts don’t inspire trust, customers are unlikely to engage with the business. That’s why Eden Estate approached us to create a brand book that would present them as a reliable and modern company.
The company envisioned a minimalist logo reflecting their core values—comfort, reliability, and harmony. We focused on creating a symbol that evokes the idea of an ideal living space. The logo was designed to be both distinctive and memorable, while the brand colors were chosen for their natural tones, associated with coziness and a connection to nature.
The process began with thorough research into competitors and the target audience. We identified the visuals that inspire trust among real estate buyers and tailored our designs to align with Eden Estate's customer preferences. Then, we developed the key brand elements: the logo, color palette, and typography.
The final brand book includes:
Now, Eden Estate has a unified style they can confidently use across advertisements, their website, and social media, helping them build trust and stand out in the competitive real estate market.
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