How To Easily Sell To Strangers.
Peter Ebuka Agbo
Author, Creative Sales & Marketing Strategist, Ghostwriter for busy Executives, Recruitment Consultant, Top 50 African Influencers - Trained 1K+ professionals in internet marketing & help Startups generate quality leads.
Strangers are the most difficult person to sell to.
I dreaded selling to strangers as a newbie.
However, I needed to conduct extensive research on how to win the hearts of strangers and turn them into returning customers.
Which I was able to do.
Currently, the majority of my clients are complete strangers.
And selling to strangers isn't all that difficult.
Interestingly, I never begged anyone to 'buy what I sell so that I won't have to return to the village,' as many people do.??
All you need to do is learn these tried-and-true secrets that have helped me over the years.
Here are some proven strategies, and invaluable tips that will help you confidently connect and convert potential customers you've never met before:
?? Step 1:?Understanding the Psychology of Strangers:
Before you embark on selling to strangers, it's crucial to understand the psychology behind building rapport.
You must explore the key elements of establishing trust, creating common ground, and making a genuine connection.
Learn how to leverage empathy and active listening to build relationships that form the foundation of successful sales.
Therefore, here is the advice I would suggest you follow to establish rapport with unfamiliar target audience.
a. Creating an Authentic Persona: Authenticity is magnetic.
Imagine meeting someone at a networking event who candidly shared their journey, struggles, and successes.
This vulnerability creates a genuine connection.
Similarly, weave your story into your sales approach.
Share your challenges and how your product solved them. Customers are more inclined to trust a relatable human.
b. Leveraging Social Proof:
Picture this: You're trying a new restaurant.
The bustling crowd outside indicates its popularity.
You're more likely to dine there, assuming that if so, many people enjoy it, you will too.
Apply this to sales.
Feature testimonials and reviews prominently.
Narrate the story of a sceptical customer turned enthusiast after experiencing your offering.
Social proof can be the tipping point in decision-making.
c. Transparent Communication: Consider a scenario where you're house-hunting.
A realtor who points out flaws alongside strengths earns your respect.
Apply this to your sales process too to build rapport.
Address potential downsides of your service, but frame them positively.
Sharing potential drawbacks demonstrates honesty.
By presenting a balanced view, you're perceived as credible and trustworthy.
?? Step 2: Crafting an Irresistible Elevator Pitch:
Your first impression matters, especially when dealing with strangers.
You need to discover how to tailor your pitch to different audiences and scenarios, leaving a lasting impact that piques interest.
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Well, let me guide you through the process of creating an attention-grabbing elevator pitch that succinctly communicates your value proposition.
a. Tailored Messaging: Imagine you're attending a party.
A stranger approaches and discusses shared interests.
You're more likely to engage, right?
So, apply same technique to sales.
Do a thorough research on your audience's pain points.
Craft your pitch around solutions to their specific problems.
When strangers feel understood, they're more open to what you offer.
b. Storytelling: Recall a time a friend shared an engaging story to you.
It ended up being captivating, making information memorable.
Integrate stories into your sales pitch.
Share how a customer's life transformed after using your product.
Of course, for you to share this, it must be true.
By narrating a relatable journey, you draw strangers into your narrative, making them more receptive.
c. Visual Aids: Consider learning a complex topic through visual aids.
They simplify understanding and engaging.
Apply this to sales pitch.
Learn to utilize infographics or videos demonstrating your product's benefits.
Share a customer's story visually, showing their journey from struggle to success.
Visual aids engage strangers and clarify your value proposition.
Remember, success in selling isn't just about transactions – it's about building meaningful relationships that stand the test of time.
Be aware that the following points have been emphasized to assist you in effectively approaching and converting unfamiliar individuals.
Given that initially, around 80% of your potential customers might be unfamiliar to you, it is crucial to develop expertise in the skill of selling to strangers.
The FBR blueprint I created contains more ways you can attract the right clients that will be willing and able to pay you the worth of your services.
It also addresses all your challenges related to lead generation, sales conversion, and content marketing strategy.????
Additionally, the blueprint includes a FREE and exclusive 30-minute sales consultation with me.
The available hardcopies of the FBR blueprint have been signed by me and are prepared for you to access its valuable insights.
You will receive a FREE 30-minute sales consultation with me and an exclusive discount when you place your order during the month of August.
Act quickly, as the hard copies are limited, and the soft copy is also readily accessible at a 50% discount off the original price.
To grab a copy either hard or soft, click the unique link HERE. ?
That's a wrap for today's special edition of the newsletter!
In the next newsletter, we will delve into navigating objections, mastering the follow-up, and the importance of continuous learning in the world of selling to strangers.
Stay tuned to expand your skills and enrich your sales journey!
Best of luck! ????
Until next time, ??
Peter.
I help brands (personal & business) gain visibility on social media to attract their ideal clients and customers || Social media manager || Community manager || Content writer
1 年Great insights, Peter Ebuka Agbo
Attorney At Law at CIVIL COURT CASES
1 年Very good
Absolutely, reaching out to strangers can be a daunting task, but when done right, it opens up vast opportunities for growth and revenue. Great newsletter my friend ! Peter Ebuka Agbo
Fuel Your Growth: Transform Your Expertise into a Personal Brand that Amplifies Visibility & Impacts Ideal Paying Clients
1 年Great article! Thank you for sharing this, Peter Ebuka Agbo!
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1 年Learnt something from the post @Peter Ebuka Agbo