How to earn user trust and drive marketing results?

Data privacy and security regulation are growing rapidly around the world, including in the United States. The California Consumer Privacy Act (CCPA), which goes into effect on January 1, 2020, is considered the most expansive state privacy law in the United States.

Organizations familiar with the European Union’s General Data Protection Regulation (GDPR), which became effective on May 25, 2018, certainly will understand CCPA’s implications. Perhaps the best known comprehensive privacy and security regime globally, GDPR solidified and expanded a prior set of guidelines/directives and granted individuals certain rights with respect to their personal data. 

These are some FAQs are intended to call attention to the CCPA’s application to employee personal information, and highlight action items that can help businesses’ compliance efforts.

1. What businesses does the CCPA apply to?

The CCPA will apply to any entity that does business in the State of California and satisfies one or more of the following:

1. Annual gross revenue in excess of $25 million
2. Alone or in combination, annually buys, receives for the business’s commercial purposes, sells, or shares for commercial purposes, alone or in combination, the personal information of 50,000 or more consumers, households, or devices
3. Derives 50 percent or more of its annual revenues from selling consumers’ personal information.

2. Does the CCPA apply to employment data?

The application of the CCPA to employee data remains an open question. On its face, the CCPA appears to apply only to California “consumers.” 

3. What is personal information under the CCPA?

The CCPA defines personal information broadly to include information that can identify, relate to, describe, be associated with, or be reasonably linked directly or indirectly to a particular consumer or household.

4. What rights would a Workforce Member have?

A Workforce Member would be entitled to each of the rights set forth in the CCPA. For example, under the CCPA, Workforce Members would have the right to request that business, including an employer, disclose or provide access to personal information it has collected about the Workforce Member, the business or commercial purposes for using the information, and the third parties with whom the business shares the information. 

By working together to protect user privacy, we’ll be able to deliver great marketing that drives results and builds trust.

Read more in-depth about the California Consumer Privacy Act