How to earn & retain your customer’s trust

How do you earn customer trust??

As it turns out, the number one factor in earning a customer’s trust is through great customer service.

Let’s look at some ways you can earn & retain your customer’s trust ??

?? Emphasize Honesty and Transparency

When you train customer service representatives, make sure they understand that honest answers are key, even when the truth is, “I don’t know.”

Your team members should be willing to find the right answer rather than BS their way through a call or sales meeting.

And when things go wrong and your team assumes responsibility and do what needs to be done to fix it, they can restore wavering trust in your service.

?? Leverage Company Credentials & Branding

If there’s a third party organization in your industry that offers membership or accreditation, gaining that credential and displaying it on your website will add to your trustworthiness in the eyes of your customers.

In addition, if you’ve been featured in high-profile publications such as Forbes or TIME magazine (or even a trusted local publication), you can link to those articles and place their logos on your site.

When customers see that you’ve earned a mention from well-respected media outlets, they perceive you as being the real deal.

If you service high-profile companies, all the better; ask if they are willing to have their logos featured on your site, too.

?? Curate Persuasive Case Studies and Testimonials

By reaching out to your customers and asking them to leave a review, you increase the likelihood that new customers will find you and trust you enough to purchase your services.

?? Remember You're Dealing with Humans

Ultimately, your customers are people with needs and feelings not unlike your own.

Even when they seem unreasonable, treating them with dignity, patience, and respect will do wonders for their trust in you.?

If you run a B2B company, make sure you and your team build relationships with the individual people at the companies you service.

Give them reliable service and personal attention. Going above and beyond for them when they are in a difficult situation, such as meeting an unexpected deadline, will win their loyalty and accolades.

By meeting your customers' needs, remaining open and honest in your communication, and providing evidence of your expertise, you can and will establish credibility and trust with your customer base.