[How To] Earn Bonus Media

Billboards and out-of-home (OOH) media have long been a staple of the advertising industry. These traditional forms of advertising have been highly effective in creating brand awareness and driving consumer behavior. With the advent of social media and online search, billboards and OOH media have found new life in driving online engagement.

One way billboards and OOH media drive social media activity is by creating visual content that people feel compelled to share on their own social media platforms. For example, a striking billboard with a clever message or eye-catching design can inspire people to take a photo and share it with their friends and followers. This creates a ripple effect of exposure, as more and more people see the content and are exposed to the brand or message. Moreover, if the content goes viral, the brand can reach thousands or even millions of people without spending a lot of money on advertising.

In addition to social media, OOH media can also drive internet search activity by sparking curiosity and interest. A well-placed OOH advertisement that piques a person's interest can lead them to search online for more information about the product, service, or brand (if you haven't seen the structure in Piccadilly Circus it's worth the search). This creates an opportunity for brands to capture more leads and engage with potential customers. In fact, a study by Nielsen found that out-of-home advertising has the second-highest online activation rate among all media channels.

Furthermore, billboards and OOH media can be used in conjunction with digital advertising to create a more comprehensive marketing campaign. For example, a billboard can be used to create awareness about a new product or service, while digital ads can be used to retarget people who have seen the billboard with more specific messaging or offers.

Billboards remain a powerful way to generate buzz and drive consumer engagement, both online and offline. By creating visually compelling content that people feel compelled to share on social media and by sparking curiosity and interest that leads to online searches, billboards and OOH media can be highly effective in driving online activity. Moreover, when used in conjunction with digital advertising, billboards and OOH media create a comprehensive marketing campaign.

Steve