How E-commerce Giants like Amazon and Temu are Winning—and What your Brand can Learn

With E-commerce projected to reach US$4.1bn in 2024 and an expected annual growth rate of 9.49% resulting in a projected market volume of US$6.4bn by 2029, it has become the backbone of modern retail.?

Think about it: Amazon’s sales hit $524 billion in 2023, Temu dominated global social media ads, and Shein became the go-to for budget-conscious fashion shoppers. These brands have mastered the art of blending efficiency, affordability, and talent to build empires.

But behind every great e-commerce brand is a team of rockstars who work tirelessly to make things work—people who design the websites, craft compelling ads, manage 24/7 customer service, and optimize supply chains. The unsung heroes are the talents that power these giants.

E-commerce’s Billion-Dollar Backstage

Let’s break it down.

• Take Temu for instance. Temu spent a jaw-dropping $1.3 billion on Meta ads in 2023 to attract millions of users. It’s taking the U.S. market by storm, investing billions in marketing and leveraging offshore talent to maintain prices so low it feels like a glitch. Who’s behind those campaigns? Digital marketers, data analysts, and creative storytellers.
• Amazon owes its lightning-fast deliveries and endless product variety to supply chain managers, backend developers, and UX designers who know how to keep customers happy. Its operations hum like a well-oiled machine thanks to specialists across logistics, IT, and marketing—many of whom are tapped from diverse talent pools worldwide.
• Shein’s growth in the U.S.? Known for dominating fast fashion, it relies on a global network of talent to design, source, and distribute trends faster than anyone else. It’s driven by strategic influencers, sharp logistics, and brilliant product managers working across the globe.
• Shopify enables millions of businesses to sell online, thanks to its team of engineers and designers perfecting its platform daily.

These brands didn’t just hire anyone. They found top-tier talent—often offshore—to get the job done while staying lean and competitive.

Why Offshore Talent is the Secret Sauce

It’s no coincidence that businesses are hiring globally. Take Nigeria, for instance—a country with over 200 million people, a growing tech ecosystem, and a workforce fluent in English and adaptability. In 2023, more than 50% of Nigeria’s digital workforce worked with international clients, excelling in tech, digital marketing, customer service, and logistics.

By tapping into offshore talent, brands save up to 70% on labor costs while gaining access to specialized skills. This isn’t about cutting corners; it’s about being smart. Offshore teams are powering the e-commerce industry—and the numbers prove it.

So, What’s Next for Your Brand?

The big players have already cracked the code. They’ve figured out how to find and nurture talent to scale their operations. But here’s the good news: you can do the same.

We’ve put together a free guide that walks you through the entire process of hiring offshore talent for your e-commerce business. Whether you’re a Shopify seller scaling your store or a growing brand looking to compete with Amazon, this guide has everything you need to know—from finding the right candidates to onboarding them

Ready to Build Your Dream Team?

If you’re an e-commerce business looking to grow, the secret is out: invest in the right talent, wherever they are. Offshore hiring is the strategy that’s fueling the biggest names in the game.

Your next marketing guru, customer service pro, or developer could be just one hire away. Don’t let the talent shortage hold you back.

?? Download “The Ultimate Guide to Hiring Offshore Talent” and take your e-commerce brand to the next level.

The competition isn’t waiting, and neither should you.