How E-commerce Businesses Can Leverage SMS for Order Tracking and Communication

Let’s say a shopping spree found his favourite pair of sneakers online finally. During the checkout process, he receives payment confirmation, and email confirmation - everything is good to go, right? Wrong. Days turn into weeks, and his inbox loads with promotional emails, but there’s still no sign of his order. Sound familiar? We’ve all been there in “Order Placed” limbo.?

This is where SMS comes to rescue! Let's face it, in today's fast-paced world, email just doesn't cut it anymore. A case study by cm.com highlights that SMS boasts a staggering 98% open rate compared to email's average of 20%. That's a huge difference! This makes SMS the perfect tool for e-commerce businesses to keep customers informed, engaged, and ultimately, happy.

Pingbix: Your SMS Superpower for Streamlined Communication

Pingbix, a CPaaS service provider, empowering businesses like yours to leverage the power of SMS. Consider it as your primary resource for crucial order tracking updates, shipment alerts, and exciting delivery notifications that inform and delight your clients.

Real-world Examples: How E-commerce Giants are Winning with SMS

Let's look at some examples of how major players in e-commerce are utilizing SMS to provide excellent customer service:

• Nike: From order confirmation to delivery, the massive sportswear company uses SMS to provide real-time order information. They even add a "shop similar styles" link to further customize the experience and maybe encourage impulsive purchases!
• Ajio: The massive player in the fashion industry notifies its users by SMS when top brands are going to go on sale, when they're back in stock, and other information. Customers are engaged and keep returning for more because of this individualized approach.

The Benefits of SMS for E-commerce Businesses

• Reduced Customer Anxiety: The "Order Placed" blues are eliminated with clear and prompt order tracking notifications via SMS. Consumers are more satisfied since they know exactly where their package is, eliminating needless questions.
• Increased Customer Engagement: Personalisation and friendliness in SMS updates foster a closer relationship between your brand and your customers. Customer loyalty and subsequent purchases may result from this.
• Boosted Conversion Rates: As per a report by Gartner,? SMS have an open and response rates of 98% and 45%. Consequently, SMS-based abandoned cart nudges and timely delivery reminders can motivate customers to finish their orders.
• Improved Brand Image: You're creating a positive brand image and fostering trust by placing a high priority on being transparent with customers and providing them with information.

Ready to Unlock the Power of SMS for Your E-commerce Business?

With Pingbix, you can easily integrate SMS capability into your e-commerce platform through our user-friendly CPaaS (Communication Platform as a Service) solution. Say goodbye to frustrated customers and hello to a streamlined communication flow that keeps everyone happy.

The secret to giving your customers a more dynamic and interesting e-commerce experience is SMS. Get in touch with Pingbix right now, and together, let's turn your "Order Placed" nightmare into a customer service paradise!