How Dueling Axes Increased Conversion Rates by 40%

Dueling Axes was eager to enhance their online visibility, seeking to dominate the local search landscape and high-intent search terms. Finding success would require a two-pronged approach, with an enhanced SEO and PPC strategy.

The Plan

We honed our focus on increasing online reservations, so we first revamped the user experience on the website to prioritize this conversion. Then, the content was optimized and keywords were strategically selected for an SEO boost and the new-and-improved PPC strategy.

The Results

The concerted efforts paid off handsomely over a 90-day sprint. Dueling Axes saw a significant uptick in conversions and keyword rankings for critical search terms. Here are the highlights:

• 40% increase in overall conversions
• Google Ads strategy increased conversions by 83%
• Achieved a 7-rank jump for “things to do in Columbus”
• Climbed 27 ranks for “things to do near Columbus Ohio”
• Gained new rankings for a variety of local keyword variations

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