How Drovo's On-Vehicle Screens Open New Opportunities for DOOH Advertisers

The high visibility and frequency of moving transit media provide unique opportunities for advertisers and brands to engage and captivate the attention of outdoor audiences, including commuters, students, tourists, shoppers, motorists, and passengers on public transport.?

What if you could leverage on-vehicle screen advertisements to inspire outdoor audiences in your DOOH campaigns? In 2023, Drovo received a ￡3m investment from investors who felt thoroughly excited and compelled by our on-vehicle screens.

Our mission is to simplify outdoor advertising at Drovo. Let’s tell you how our on-vehicle screens open new horizons for DOOH advertisers today.

First to Market DOOH Format in the UK

We are the first provider of on-vehicle screens in the UK, and we are proud to offer a fresh transit media solution to UK Digital OOH advertisers.?

Visually stimulate your outdoor audiences and make the most of our new format by complementing your static billboard creatives with our distinctive high-definition on-vehicle screens.?

Live Campaign Tracking and Insights

With the Drovo live vehicle tracking dashboard, DOOH advertisers are able to track their on-vehicle campaigns and access insightful data, such as live impressions and the full distance travelled by each vehicle.

Say hello to fully transparent on-vehicle advertising campaigns monitored by you in real-time with us.

The Ability to Respond to Location-Based Triggers

Getting your brand messaging exposed to the right audiences in the right locations is a major ingredient in successful targeted outdoor campaigns.?

Our screens are able to respond to location-based triggers, this includes points of interest such as:?

• Areas of Central London with high footfall
• Tourist destinations
• Transport stations
• Airports
• Shopping centres?
• Concert venues, e.g. displaying a creative on a screen in the local area surrounding a venue creating hype and awareness with on-street audiences for an upcoming concert

The beauty of Drovo’s on-vehicle screens being able to respond in real-time to location-based triggers is the power of showing the most contextually relevant ads to local outdoor audiences. The street-level advertisements they will see will be connected to the immediate outdoor environment they are experiencing and witnessing with their own eyes.

Excitingly, our on-vehicle screens are also capable of responding to changes in weather. For example, showing outdoor audiences warm winter clothes from a fashion brand whenever the temperature drops below 5 C, or showing sun protection cream when the temperature reaches above 20 C.

Short Lead Time??

We know time is money for brands and advertisers. Our screens enjoy short lead times thanks to our dedicated ops team and the efficiency of programmatic ad buying technology.

A Sustainable and Socially Responsible Advertising Solution

At Drovo, we are firm advocates of sustainable advertising. We practise what we preach, and that’s why 100% carbon offset every single mile driven in our on-vehicle advertising campaigns.

What’s more, the screens are powered in an eco-friendly way - by the vehicle’s brakes.?

We also actively encourage the adoption of electric vehicles by paying electric drivers more.

Connect with Hard to Reach Outdoor Audiences

With some forms of transit media, accessing ‘hard to reach’ audiences is a challenge. Fortunately, connecting with hard to reach audience groups through our screens on private vehicles is nice and easy.?

Our vehicles don’t have restrictions, such as sticking to set routes on main roads like buses need to, they manage to venture down all the smaller streets and increase your ad visibility and frequency with harder to reach audiences.

Available to Purchase Programmatically

We offer programmatic ad buying at Drovo for our screen ads. The ability to buy our on-vehicle screen advertisements programmatically makes the media buying process smooth and fuss-free for advertisers.