HOW DRONE TECHNOLOGY IS REVOLUTIONIZING TOURISM MARKETING
Derek Feniger
Director of Lifecycle & Customer Journey Marketing @Diverysfund – Brand Management | Multi-Channel Marketing | Digital Strategy | Campaign Management | Research, Data & Analytics | Customer Lifecycle | AI | Leadership
The tourism industry is quick to adopt new technologies. It is not surprising to note that marketers find new ways to promote different tourist destinations, all over the globe. Videos continue to sell more than stills and texts, and that’s why drones add a new dimension to travel videos.
Thanks to drone technology, it is not impossible to produce affordable aerial videos and photographs to promote a destination. Aerial videography is pushing today’s videographers and marketers to experiment with new trends and shooting techniques to offer a unique view of a?tourist attraction or resort.
Drones are everywhere. From covering live footage to capturing?wedding events, no video or photography session is complete without including aerial videography. These cute little flying robots are readily available in all specs, designs, and sizes. Not only they are easy to use, but drone cameras also offer the unlimited commercial potential to take tourism?marketing?to a whole new level.
For that reason, we continue to witness stunning ground and aerial shots to showcase the best attractions of any city, country, or island.
Drones are currently used to create video content to?promote resorts, famous destinations, hotels, and luxury guesthouses. Hotels and companies usually outsource the production process to produce professional aerial films for expanding their business.
Benefits Of Embracing Drone Technology
The first reason to use a drone for promoting tourism is the massive views and landscapes you can capture. The world suddenly unfolds itself as you ascend a few hundred feet in the air. There’s nothing that you can’t shoot with a drone camera. Oceans, deserts, mountains, forests, and cities, the possibilities are endless.
The fact is that drones let you capture what would otherwise be impossible. You can shoot a climber climbing a surreal route or a kayaker running a waterfall. What could be a better way to promote the most beautiful spots in your country?
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Thanks to the increasing popularity of virtual tourism, many companies are working on VR technology-assisted presentations of some of the most popular?tourist destinations. Thanks to virtual tourism, anyone can experience the magic of exploring the exotic Sahara desert or the thrill of scuba diving in the crystal clear waters of Peru, as if they were there!
Drone technology facilitates virtual tourism and encourages people to get out of their comfort zone to experience the real deal. Nothing can beat the spontaneity and the human interaction of real tourism. However, the dynamic presentation and dramatic videography captured through drone cameras are sure to attract tourists who are looking to explore their leisure and dream destinations.
Revolutionary content creators like?@deepinthecuts?are exploring and pushing the limits of creativity and what’s possible with destination marketing. Exploring and marketing destinations in the world from an explorer’s perspective.
Final Thoughts
Aerial videography marks a new era of tourism marketing. There is a whole new generation of drone pilots who continue to pursue?aerial videography, both professionally and as a hobby. With just a simple four fan drone, you can shoot a breath-taking view of sandy beaches, tropical forests and capture the true essence of a city. The best part is that drones are easy to operate and feature a 360 rotating remote-controlled camera to capture images and footage at every angle possible. Always check the local?laws and requirements?before filming.