How to Drive Traffic to Your Shopify Store

So you finally?launched your e-commerce store on Shopify. Congratulations! Now, what’s next?

As a brand new Shopify store owner, your top challenge is?driving traffic to your e-commerce store. With more than 10,000 active Shopify stores, it can become extremely difficult for any newly launched online business to contest. But it’s not all bad news. Luckily, there are different methods to drive traffic to your newly launched business.

In this article, I’ll show you how to drive traffic to Shopify store sites using various proven 7 strategies.

?? SEO & Keyword Targeting

The first step in ensuring you can successfully drive traffic to your online store long-term is with SEO. The SEO is most inexpensive tool you have in your marketing belt.

SEO helps your store rank higher in search results if you include relevant keywords. If you are in the beginning stages,

You can use popular SEO tools to help you understand your positioning in the search compared to your competitors.??

By making sure your website, and any content you publish, uses the same keywords as what your audience is searching for, you have a much better chance of driving organic traffic to your store.

Keyword Research

First, you need to research what the high-performing keywords are, relevant to your store type and niche market. Once you’ve made a list of these keywords and phrases, start adding them throughout the pages of your website.

The first thing is to conduct thorough keyword research to identify relevant search terms used by your target audience. Tools like Google Keyword Planner and SEMrush can provide valuable insights into which keywords you should target.

These are the ones you can possibly rank for without much competition.

You can add them in good metadata such as:

? Alt tags

? Product titles and descriptions

? Page headlines and sub-headers

?? Collaborate with Bloggers and Influencers

Building relationships with your consumers through social media influencers and Bloggers is known as influencer marketing.

The majority of these influencers can be found on Instagram, which is one of the best platforms for e-commerce business promotion.

By allowing influencers to talk about your goods and brand and their experiences, you may attract new customers.

An influencer marketing campaign enables Shopify stores to benefit from the fame and popularity of their hired influencers.

Not only does this form of marketing improve brand awareness, but it also increases the average order value on a Shopify store.

?? Engage in Social Media

Social media is one of the key segments for traffic drive in your store. there are lots of platforms available for social media marketing like Facebook, Instagram, etc.?

When you share valuable content and engage with your followers on social media, you can attract new visitors to your website.

Finding relevant social media platforms relevant to your business and running different types of campaigns.

After finding the best social media platforms, you can create and share engaging content that resonates with your audience.

You can also connect directly Shopify with Facebook and Instagram using the app and create a shoppable post where user where users are more likely to spend more.

Users can tap an image for product details, and link directly through to the product page on your website for a seamless and quick purchase.

?? Launch an Email Marketing Campaign

Email marketing is another cost-effective yet result-driven way to increase your Shopify traffic.

With emails, your Shopify store can not only target local customers but also enables you to reach out to a global audience people.?

It’s important that you don’t just look at your email lists as a stream to your promotional products.

Instead, it’s a distinctive tool you can use to build brand trust for new potential shoppers while bringing previous customers back to your store.

With email marketing, you can reach users who are already interested in your brand and products, which can encourage them to visit your website and make a purchase.

?? Multi-channel selling strategy

To increase traffic to your Shopify store, think about using a multi-channel strategy.

It's a practical method for boosting product awareness, attracting in new clients, and accelerating your revenue development.

your items available on a number of sales platforms (Flipkart, Amazon, eBay), you may quickly increase the routes bringing customers to your store and reach more customers who require your products.

Start by concentrating on markets where you are aware that there are already a lot of customers.

?? Create an Affiliate Program

Affiliate marketing is performance-based, meaning the affiliate partners earn a commission on sales generated by the links on their websites.

Advertisements via affiliate networks—such as a percent-off offer or Buy-One-Get-One-Free (BOGO)—are an excellent tactic to reach new customers and drive traffic and sales.

Affiliate marketing is another great technique to increase traffic without spending a fortune on paid advertising.

By offering commissions to affiliates who promote your products, you can encourage them to share your items with their audience, driving traffic to your website.

?? Regularly Offer Coupons and Discounts

With discounts and coupons, you can attract new customers to your website, engage existing customers, and motivate them to buy something they have their eye on.

You can use the discounts feature in the Shopify app to create a discount or offer free shipping delivery. Afterward, you can promote your offers through your website, email, social media, and other platforms to encourage shoppers to purchase.