How To Drive Traffic On Website With SEO

Website owners often struggle to drive traffic to their sites. Sixty-three percent of content professionals are struggling to find staff skilled in content strategy, which drives website traffic, according to 2020 Research by the Content Marketing Institute.

It's challenging to see what's driving traffic to your site when you're busy posting on social media, writing blog posts, and strategizing for an email campaign.

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How to increase traffic to your website

SEO aims to make a site more visible in search results for relevant queries by optimizing it for search engines. You'll benefit from increasing traffic to your website, generating more leads, and increasing ROI by following the list below.

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Optimize your SERP appearance

In order to improve your organic click-through rates on the SERP and increase traffic, you need to optimize your meta descriptions and titles with the keyword.

●????Meta Description: Keep this between 155-165 characters, show the value the reader will get, and make it actionable.

●????Meta title: Use 60 characters or less, with the keyword near the beginning, and indicate some value or benefit.

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Link internally

If you create and publish content on your site, be sure to include at least three to four links to other pages. Your ranking will improve, and traffic to your website will increase as a result, but your visitors will also stay on your site longer, view more pages on your site, and gain more value from your site, resulting in an increase in traffic and traffic to your site.

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Improve your page speed

The page experience update has made speed a ranking factor even more important now that your site takes a long time to load. The faster your site loads, the better. Ensure your pages are technically optimized, including image file sizes, page structure, and third-party plugin functionality.

Using Google's PageSpeed Insights tool, you can measure your website's performance and find out how to improve it.

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Make your site responsive.

Most traffic occurs on mobile devices today, so if you force your visitors to pinch and scroll to navigate your site, they will leave. Although you can have a simple website, you still need to ensure that it is comfortable and accessible across various devices, including small smartphones.

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Implement Schema markup

Using Schema markup for your website will not necessarily increase traffic, but it will make your pages easier to find and index by search engines. Additionally, the schema for SEO can lead to better rich site snippets, which will result in higher click-through rates.

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Regularly refresh your content.

You might be surprised at what a content refresh can do even if your post is ranked on the first page of Google. Even evergreen content loses its luster over time. You'd be surprised at what a fresh post can do for your website. You can improve your CTR and rank higher on the SERP if you update your publish date.

Changing a few words and updating the publish date won't get you more traffic. Here are some strategies on how to find more traffic;

●????Adding or updating information and stats.

●????Creating new visuals to illustrate concepts can replace outdated ones.

●????Update the links with more recent resources.

●????Ensure that broken links and images are fixed.

●????Using Search Console's query report, add new keywords.

●????Ensure your meta title and meta description are correct.

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Get backlinks

The quantity and quality of your links to your website are two of Google's most influential ranking factors. The more links you receive from credible sites with high Domain Authority, the higher your own Domain Authority. The higher your DA, the higher your rank and the more traffic you get.

Several link-building strategies work, but here are just a few:

●????Write guest posts on credible websites and include a link to your site in the post's body or the author's bio.

●????Using an SEO tool, you can offer your own website as a replacement for broken links found on other websites.

●????Content that is original and high-quality will naturally be linked.

Turn To Moirs For Your SEO Needs

If you are looking to drive traffic to your website and have only been unsuccessful so far, then turn to Moris and let us help you devise a strong SEO strategy that fulfills your goal to get your website ranked on Google.