How to Drive MedTech Adoption Using LinkedIn with Ashish Khanna, MD
Khateeb & Co.
Helping medtech companies grow sales and drive product adoption at scale using social media.
This might be the first and only interview you'll hear where a physician talks through the psychology of their decisions to engage and adopt a product.
A few years ago I used LinkedIn to identify a potential innovator and early adopter for?Potrero Medical.
That led me to?Ashish K. Khanna, MD, who at the time was recruited to Wake Forest to help lead them to become a research powerhouse.
Fast-forward and the result was him not only adopting the technology but also being the principal investigator on the study that gave Potrero's software FDA breakthrough designation, a moment that radically changed the company's trajectory and valuation.
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