How to Drive 328% More Ecommerce Sales Using Pinterest’s Buyable Pins

Have you ever been frustrated because you couldn’t find a hot social media marketing channel for your business?

Rewind to six months, and this was me.

I was trying to help a B2C retail site. Their sales had tanked!

My goal was to bring sales back 200% in just six months.

Okay, I’ll admit that I’m a decent marketer. But 200%?

Yikes.

I did what I do best — crunched numbers, pored over analytics, and analyzed every metric.

The best channels I knew of just weren’t pulling in traffic, let alone sales! (This ecommerce site was in a weird niche.)

That’s when I decided to go full bore into Pinterest.

Why Pinterest?

Here’s why. First-mover advantage.

If you can be among the first to enter and use a marketing channel, you win.

First movers are able to grow rapidly, because the channel is so new, the customers fresh, and the possibilities endless.

There was another advantage to Pinterest. It removed several stages in the customer buying cycle. No longer did awareness need to cycle through to consideration, and then to purchase.

Not with Pinterest. In the Pinterest commerce ecosystem, a customer could 1) see and 2) buy, just like that! This, in conversion optimization parlance, is known as removing friction.

I became obsessed with Pinterest! I knew a good bit about Pinterest already. I’ve had my own Pinterest board for years.

I’ve experimented with Pinterest ads, maxed out traffic via Pinterest, and shared my best tips on generating leads with Pinterest.

But this time was different.

This time, I managed to blow up my client’s sales four times. And I did it using Pinterest.

That 200% goal? I destroyed it.

I want to share with you the exact methods I used to do this [click to continue reading...]