How To Drastically Increase Your Sales With Your Own Webinar Sales Machine

Thanks for reading The Marketing Minute, a weekly series where we share the behind-the-scenes stories of impactful growth strategies that we’ve used to get more leads or improve the sales process of our members at Connect 365.

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You could have the best product or service on market.?

You could BE the best in the market.

It doesn’t matter how good your products or services are if no one knows about them.

It doesn’t matter if no one knows you who are. If they don’t know anything about you.?

If they don’t trust you.

You need to market yourself and your business. And you need to be good at it.

This #MarketingMinute talks about my number one marketing and selling tool in one:?

Webinars, hands down.?

Webinars have been one of my primary marketing strategies for years.?

I’d even go so far to say that they are the most powerful selling tool out there.

At Connect 365, we’ve used them to sell courses, trials, and high-end coaching programs.??

In the past, with my other businesses,? we’ve used them to book hundreds of appointments with our sales team for high-end services, done-for-you services.

You can too.

But we don’t teach this, so today, I want to introduce you to Anthony Morrison, THE world’s top expert at webinars.

Anthony has a process he calls the “Webinar Sales Machine”.?

Imagine having people every day attending your sales presentations, signing up for your course, and booking calls…

All without you having to be a part of that process.

It’s possible with webinars, especially automated webinars.?

While I have done many, many live webinars, understanding how to do automated webinars will allow you -

• True time freedom
• True consistency and stability
• True ability to help MORE people
• True ability to create wealth

Webinars are powerful! (When you do them right)

For this Marketing Minute, we were able to ask Anthony a few questions to gain some insight into his experience you won’t see anywhere else.?

Keep reading to learn how:

• the webinar master himself discovered their value
• how he made over $30 million with them
• AND how you can learn to create your own “Webinar Sales Machine” and catapult your business, too.

Take it away Anthony!

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How did you discover webinars to be such a powerful sales tool?

It was a process!

I use to do LIVE events around the country to groups of 500 to 1,000 people when I first started my career teaching and coaching. I always had amazingly high conversion rates, but when I finally decided to stop traveling and truly “work from home” I realized quickly it wasn’t going to be easy.

At the time we were doing VSL’s (video sales letters, which are essentially recorded sales presentations) to sell our courses, but those were not converting even 1/10th of the percentage those live events had been doing.?

So we started doing live webinars to see if we could bridge the gap, keep focus and attention and still make sales.

Live webinars worked out great!

Our conversions skyrocketed, but we then realized we were tied to trading time for money.

We needed a way to automate.

Once we started running them as automated webinars our conversion rates plummeted again. We were simply handcuffed by the lack of good tech.

Automated webinars just felt like videos on webpages (similar to those VSL’s we were doing).

We still needed a way to bridge that gap between getting high conversions from live events and webinars, and between leveraging our time with videos and automated webinars. So, we spent the last 3 years building our own tech to improve the experience of an ‘automated webinar’ and make it feel more like a LIVE event.

What would you say the main purpose should be for using webinars?

I would say the main reason to use a webinar is to create an environment that is going to make sure your message is heard.

Webinars (if done right) are engaging and command attention.

Videos on webpages do not.

So in order for someone to ‘buy’ from you, they need to actually hear your message, which is exactly what webinars make happen.

What is the single most important thing that someone should do on a webinar to have success??

Always be authentic.

If you get on a webinar acting like someone else, people will see and hear right through it.

Be authentic, Be transparent, Be Honest.

Do those 3 things and people not only love you, but they trust you.

Trust is key to sales.

What’s a big mistake you see people doing on webinars that they shouldn’t be doing?

Crazy “stacks” when they present offers.

I see this all the time. For example, if you are selling something for $997 and yet you show people that they get a $48,000 value do you really think they believe that?

I just find being very transparent works better than building up a bunch of value, that isn’t really valuable.

Want To Know The 9 Webinar Hacks That INSTANTLY TRIPLED SALES In A True Side-By-Side Split Test Of The SAME Webinar…Without Making Any Changes To The Presentation?

Download Anthony’s New Guide Here

Does it matter if a webinar is live or not? How automated can we get with webinars?

Usually, I would say absolutely 100% live webinars convert the best.

… and that is true even still today.

However…

New tech and software has allowed us to automate the entire thing while losing minimal conversion rate.

My entire business runs off automated webinars now.

Your Turn: How To Use Automated Webinars to Sell Like Crazy

Josh here again.?

Like I mentioned above, while I’ve personally been doing webinars since 2011, both automated and live, I don’t actually teach people how to create profitable webinars myself.

I want you to have the best resources to help you be successful with your own. I have seen some of Anthony’s “Webinar Sales Machine” and he has truly found the gap between leveraging time and high conversion.?

That’s why I’m doing a LIVE Webinar with my friend Anthony Morrison to show you how to generate more coaching sales in your business - completely automated.

You can register for the free webinar here

We’ll be showing you the EXACT step-by-step blueprint you can implement right away to build your own Webinar Sales Machine.

Anthony’s going to break it all down for you live!

What I’m most excited about is that Anthony also told me that as a gift for registering, he’ll add in something extra — something incredibly powerful …

… an eBook he calls the “9 Unconventional Proven PROFIT LEVERS” to make your webinars more profitable than ever.

• Almost no one is using them, so you will stand head and shoulders above everyone else
• Anthony has proven their effectiveness across $30 million in webinar sales …
• And you can start using them today to make your webinars stand out …
• … and use those webinars to make sales in your sleep.

CLICK HERE to get the ebook, “9 Unconventional Proven PROFIT LEVERS” and register for the follow-up workshop.