How to Download your Amazon Detail Page Sales and Traffic by Child Item Report and estimate Total Sales
Shannon Roddy
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Shannon Roddy
Driving Transformative Brand Growth on Amazon & Walmart | Passionate about Innovation, People & Giving Back
If you're a brand owner working with an agency to clean up your unauthorized resellers on Amazon they might request this report from you in order to calculate the total sales going through your listings and be able to attribute the amount of sales lost due to those unauthorized third parties.
To download the report go to: Reports - Business Reports
On the left side click, "Detail Page Sales and Traffic by Child Item"
Then download the csv report for the past 30 days (or as requested)
Using a formula they can then estimate that if you did $12,000 in sales and had 75% of the buy box that approximately $4,000 was being lost to third party sellers on that particular ASIN.
Your Fractional Head of Amazon | CEO of Chief Marketplace Officer (CMO) | Business Builder and Strategist | $300M Amazon Revenue Managed
4 年You hit the nail on the head. That’s exactly what agencies like Amazzia request!
Increasing Brand Equity & Visibility on Amazon
4 年At least! Never mind the potential incremental sales that may have come from the advertising. No buy box = no ads