How to Double Your Sales in 60 Seconds!

Double your income in 60 seconds! Sounds ridiculous right? I mean, if increasing your business was that easy you’d already have thought of it, and EVERYONE would be doing it, right?

Actually, no. In fact, you’d be astonished at how easy it is to increase your income. It’s so simple that no one ever seems to do it!

Now, let’s stand by the golf pro shop counter, somewhere in Texas as the phone rings, although it could just as easily be any business anywhere.

“How much are your green fees?” says a voice on the other end.

“Fifty bucks,” the man at the counter replies.

The prospective player says, “Thanks,” and hangs up!

Will he come?

Will he call back?

Will he spend his money with you or are you just going to let him go down the street?

Sales training for yourself ALL and any frontline employees may not increase your business 100% but it will increase it significantly, even when just booking greens fees, taking orders, or selling coffee. And the increase will be staggering if you’re selling any high-ticket item!

YOU CANNOT afford not to TRAIN yourself and staff how to sell!

Leads are too precious to waste!

Let’s look again at our pro shop counter scenario and, instead of merely responding with a price, let’s take the conversation in a different direction.

As a good salesperson, YOU, not the customer, MUST take control of the conversation.

Caller: How much are your green fees?

Golf Pro: My name is Andrew. Sir, may I ask yours?

Caller: Fred.

Golf Pro: Fred, have you played our course before?

Caller: No.

Golf Pro: Well, let me ask you something, Fred. Do you like fast, smooth greens?

Caller: Yes.

Golf Pro: Well-manicured tees, and fairways??

Caller: Yes.

Golf Pro: And a challenging layout that allows you to use every club in your bag, with five different sets of tees so you can pick the ones you’ll most enjoy?

Caller: Yes.

Golf Pro: Great. Then I know you are going to love playing here at Wounded Frog. Were you looking for a morning or afternoon time?

Caller: Afternoon.

Golf Pro: Great. I have a 12:30 slot—or would 1:50 be better for you?

Caller: Err, 1:50.

Now, does changing the 60-second conversation to something like that rather than just stating a price produce revenue?

YES; at least 20%–30% more and possibly significantly more!!

Notice that once you engage the customer in a conversation, the price is not asked again. This will work in upwards of 30% of your calls (of course, there are other scripts that get you beyond price).

Is this approach for everyone?

No; it’s only for those businesses that want to thrive and prosper even in a down economy, those businesses that know they must do more to get their share of the market, and who realize that discounting alone is a path of doom!

Sure, sometimes callers will go back to asking the price, but if you build some rapport and add some value before you tell them the price, sales will rise dramatically!

Change your focus from simply quoting a price to something that builds rapport or value first!

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