How To Double Your Income With High Converting YouTube Ads

Finding new, creative ways to generate more sales can be a tough task.

But when it seems like you’ve tried everything, remember that you have one more ace up your sleeve…

..and that’s video marketing

Videos are a great way to bring in new traffic from sources still untapped by most businesses.

The stats don’t lie - video is a potent sales tool:

• 81% of people have bought a product or service after watching a video AND
• 69% of people have bought software after watching a video

But this doesn’t mean you can just upload any video and expect your sales numbers to rise.

Videos need to have a specific purpose and goal in mind, and only certain styles of video will produce better sales.

After making hundreds of videos for the Internet I’ll admit there’s been a lot of trial and error.

?Over time I’ve come across a lot of different formulas for creating videos that sell.

But one of the easiest to implement is GREAT.

GREAT is an acronym for each step of the framework for producing a sales video that you can duplicate every time with little to no preparation.

The G stands for Grab Attention

This is your visual or your audible hook, the very first thing that the viewer hears or reads in the captions.?

There is literally a war for people's attention at the moment so you have to include a hook that draws people's attention into the video itself.?

Your video needs to hit them hard on the open because if it doesn’t they’re gonna watch something else.

A great way to grab someone's attention is to open with a question or a statement. “Do you struggle with X? We’re going to show you the solution today.”?

That way when someone plays the video or sees it as an advertisement, they’ll know right away if it’s something they want to watch.

I recommend holding off on any branding or introductions straight after the hook, at least until your viewers have committed to spending more time watching your video, which will be long enough for you to deliver the big promise.?

The next step is R, which stands for Re-state the problem.?

This is where you poke the bear and get into the mind of the viewer.

Before someone becomes a customer they’re in a BEFORE STATE - The before state is the bad or frustrated place your customer is in before they buy your product or service.

Then after buying from you, they enter the AFTER state. It’s the satisfaction and relief they feel after they’ve received your product or service.

?In the R part of this framework, we have to zero in and find a way to relate to the potential customers BEFORE state.

This really requires that you have some real understanding of your customers before making any videos and often creating a customer avatar will help you with this.

For example, when people come to Video CEOs for help, it’s usually because they’re not reaching enough customers, want to reach more audiences, or want to generate leads and make more sales with videos.?

Figure out what your ideal customers BEFORE state are so you can call them out on this when stating the problem.?

E is to Explain your solution.?

You want to do this in a way that makes your solution sound unique, it needs to be something that only you can offer and that’s unfindable anywhere else in the marketplace other than with you.

I know that’s easier said than done because you might work in or run a business that exists in a competitive market, a lot of other companies might be selling the same things as you.

But one of the best ways to do this is with a value statement.?

“I help X do Y using Z.” OR “I help [demographic] achieve [the desired result] using [my specific product or service].”

By doing this you’re able to call out your ideal customer, explain how you can help them, and the vehicle you use to help them go from A to B.?

The next part of the GREAT framework is the letter A - which is to offer ACTUAL PROOF.

You must provide numerical, third-party evidence that shows what you’re selling works.?

This means testimonials from customers who are willing to share how much they love and appreciate your product.

One of the very best ways to do this is to collect video testimonials from your customers and mash them together into your sales videos so viewers can hear from your customers while they’re watching the video.

If you don’t have testimonials because you’re a new business then don’t worry because you can still add proof to your videos by finding real statistics and case studies from your industry that demonstrate the value of your solution.

Finally, the T in Great stands for telling your viewers what to do next.

This is the call-to-action in your video - it tells viewers what action you want them to take next, like clicking on the learn more button to visit the next page and watch a free video training - or whatever your call to action is.

It can be “Visit our website,” “Call us today,” or any other call to action.

If you’re running an ad on YouTube, you can say, “Click on the View Ad button below” and underneath the video, a button appears that says View Ad or View Offer.?

You might even say, “Click on the link in the description box below.” The viewers can see the description box and know exactly where to click.

So that’s how you can make high-converting videos that sell by using the GREAT formula.

Just to summarize the GREAT formula stands for:

• Get Their Attention
• Re-State The Problem
• Explain Your Solution
• Actual Proof
• Tell Them What To Do Next

Let me know in the comments below if you’ve used this formula before and what your results were.

Please also check out the video above, give it a like, and?subscribe to the channel?for more content like this.

If you need help doing this for your business,?check out this free training!