How Domo & Snowflake Revolutionize Analytics

Last week, at the Snowflake Summit, I had the privilege of interviewing David Damitz, the Business Intelligence Architect at TaylorMade Golf. I also chatted with Cassidy Hilton, the Head of Technology Partnerships at Domo.

David blew me away when he revealed that his small but mighty team of five oversees all BI and analytics operations globally. Despite their size, they successfully enable users across various departments to conduct their own analytics while providing the necessary support and ensuring they have the tools needed to succeed.

Strategic Partnerships with Domo

TaylorMade Golf’s journey with Domo began eight years ago when they sought a modern BI platform capable of handling visualization and dashboards to help them manage and transform data. David said that Domo excelled at consolidating their data sources to effectively meet business needs.

David also discussed how Domo helps address data inconsistencies that often arise from manual processes. By automating and validating data logic within the platform, they can reduce errors and maintain data accuracy.

"Making it less manual and part of a repeatable process really helps," he mentioned.

In addition to data management, David highlighted the advancements in Domo's visualization capabilities. He said the platform has no-code, low-code applications that allow for customization. It allows their team to create branded data applications that seamlessly integrate into their workflows.

"It looks like a data application; they don't even really know it's Domo," David said.

Strategic Partnerships with Snowflake

TaylorMade Golf began using Snowflake to centralize its data assets, which gives them more flexibility and accessibility across different tools and user groups. Their team can even utilize their preferred analytical tools, such as R, Python, or even MATLAB, alongside Domo.

"We are pulling a lot of our data into Domo, but we wanted to have a place where we could take our data assets, put it all in one place, and then it could be available to anyone and any tool they use," David said.

Getting Started with Domo: Snowflake’s Partner Connect

Cassidy suggests getting started through Snowflake's Partner Connect to make the transition smooth and efficient.

"In just a matter of a couple of clicks, you can provision a full Domo environment that inherits credentials and permissions straight from your Snowflake environment," he explained.

For those of you who might be concerned about poor data quality, Cassidy reassured that perfect data quality is not a prerequisite for starting with Domo.

"The time to get started is now. You want to get in there, get to work now, start using your data, prepping your data, cleansing your data, such that it can be used sooner than later," he advised.

David and Cassidy highlighted the transformative power of integrating Domo and Snowflake for business intelligence and analytics. Their insights provide a compelling roadmap for businesses wanting to use advanced tools to drive data-driven decision-making and future-proof their operations.

I also had a chance to see David & Cassidy present together at the Snowflake Summit - they talked about how TaylorMade's integrated solution harnessed Domo’s sophisticated business intelligence tools and the scalable Snowflake Data Cloud to deliver insights and real-time analytics to drive data-driven business decisions.

TaylorMade now has enhanced visibility across the most critical areas of its supply chain, from raw material sourcing to final product delivery.

David discussed the specific challenges TarylorMade faced in managing the golf ball production supply chain and how integrating Domo and Snowflake helped overcome these hurdles.

We also got a deep dive into the technology behind this integration and how it's implemented to streamline operations. The talk wrapped up with a look at future opportunities and the strategic benefits of this partnership.

For more information about DOMO, visit DOMO’s website and follow them on LinkedIn, Twitter, Facebook, and Instagram.