How to Dominate Your Niche with Video Marketing in 2022

As a small business owner interested in making a large stance in your niche, video marketing is probably the most impactful opportunity. But learning how to dominate your niche with video marketing can take a bit of time, as there’s a particular learning curve involved in producing and editing top-quality video products. If you’re willing to invest in professional production, learning how to dominate your niche with video marketing is certainly achievable for the average business owner.

Video drives more than 80% of all internet traffic and continues to increase in popularity among top social media platforms and search engines. Where video was once popular among mostly creative niches, it’s now at the forefront of any sales and marketing campaign from B2B to B2C advertising in various industries and niches. If you want to make a stance and dominate your niche, producing top-quality marketing videos that you can utilize at every stage of the sales funnel is key.

CREATE A VIDEO MARKETING FUNNEL TO DOMINATE YOUR NICHE

The first step to the domination of your niche, no matter what industry you’re in, is to create a video marketing funnel that you can use to drive video content in front of the desired audience that is most likely to convert to your niche. A video marketing funnel guides your audience along a targeted path from awareness to purchase and keeps them satisfied for long-term customer retention.

Dominating your niche with video marketing is about attracting the right audience, educating them about the products or services you provide, converting them into paying customers, and keeping them happy to stick around and share your brand with others. It looks something like this:

Awareness Stage – generate audience awareness around your niche and your brand.

Consideration Stage – reach the desired audience when considering products or services available to them.

Decision Stage – reaching the audience with a solution when they want to purchase a product or service that can assist them.

Retention Stage – keeping the customer happy and encouraging them to share your products or services with others.

TYPES OF VIDEOS TO DOMINATE YOUR NICHE

There are a variety of different types of videos that can be created so that you can dominate your niche. Organizing your video production needs around the sales funnel will help you to build a robust video marketing and advertising campaign for your business.

Consider the following different types of videos for each stage of the sales funnel:

Awareness – educational videos that will hook your audience. Consider short social media videos and promo content that helps to put your brand in front of the target audience. Consider educational, how-to, and deep content relative videos that help your audience decide between your brand and others. Consider case studies and side-by-side comparisons too.

Conversion – this is where you need to convince leads to purchase. Consider testimonial videos, reviews, product demonstrations, and similar content.

Retention – this is where you continue to educate users on how to get the most from your products or services, update with feature launch videos, and share company culture videos that will help consumers feel connected to your brand.

WHERE TO USE VIDEO IN YOUR MARKETING

Learning to dominate your niche with video marketing is first understanding the different types of videos you should produce for your business and then where to use those videos in your marketing and advertising campaigns. There are several ways you can use video in your marketing and advertising. Consider the following:

• Share the video on your website homepage, product and service pages, and About Us pages to increase organic rankings, improve time on site, and increase customer interaction.
• Share videos on your social media profiles to increase reach, generate awareness, and build an audience. Videos increase engagement and reach for your brand.
• Share videos in email marketing campaigns for increased click-through rates and overall conversions.
• Share videos on your landing pages to increase time on page and generate up to 200% higher conversions over landing pages that exclude video.

As you can see, learning how to dominate your niche with video marketing is all about incorporating video into each stage of your marketing campaigns and getting videos posted in the many locations where your audience is most likely to spend time.

Video has the power to increase your organic rankings, drive more traffic to your website, and generate stronger conversions over all of your brands, no matter what niche you’re in. Consumers watch more than 100 minutes of video every day on average, which means brands that use video as part of their marketing and advertising campaigns are more likely to reach consumers where they’re at and to provide content that helps them become more aware of products and services, and more likely to purchase along the way.

To learn more about how you can dominate your niche with video marketing, give Top Dog Sales & Marketing a call. We’ll use our experience to produce top-quality marketing videos for your niche. Whatever industry you are in, our team is ready to create top-quality marketing videos to help you dominate your niche!