‘How to Dominate Your Industry Using PR Media

Recently, I had a client who expressed the need for more customers. To help her, I asked a series of questions:

1. Are you the most trusted in your industry?

2. Do you use educational marketing to inform your clients?

3. Are you the most reliable in your field?

4. Do you have a well-known brand?

She answered "no" to these questions and asked how she could improve her branding to achieve these goals.

I explained to her that the new currency in business is attention—having people see and engage with what you do. To become an expert in your field, you need to educate your audience, and the best way to do this is through PR media. The goal is to identify the outlets that will maximize your potential and establish you as the most knowledgeable, reliable, and expert presence in your industry.

I shared that I practice what I preach by writing educational articles across eight different outlets about my services. I advised her to start by identifying her target audience—understanding their income, social class, and preferred media outlets (e.g., Forbes, Wall Street Journal, MarketWatch, Yahoo Finance, or Vogue).

The key is to become the featured article in these outlets, presenting yourself as an expert through educational content. Additionally, to dominate the online space, it's crucial to have:

a) Eight feature articles

b) Google Knowledge Panel

c) An active Instagram account with at least 20k followers

This combination ensures that when potential clients search for you, they see your articles, Google Knowledge Panel, and Instagram presence. Not many people have a Google Knowledge Panel—it's typically associated with celebrities and prominent figures like Anthony Robbins or Gary Vee. Imagine the impact of having one yourself

I offer services that help achieve this level of visibility and expertise. If you don’t already have PR media coverage, a Google Knowledge Panel, and a strong Instagram following, I’d love to create a game plan for you to accelerate your business growth and establish you as the go-to expert in your field. Visit my website www.drjohnoda.com