How to Dominate Search Results by Focusing on Topics Instead of Keywords

If you are serving in the SEO world for quite a long time, then you may know that keywords always played a critical role in the success of a blog post. That’s why almost everyone in the SEO world talks about keywords, keywords, and keywords only. But do you think the marketing world ends only keywords? While I still find keywords as an essential element of SEO, I think it’s time when you start focusing on the topics to yield better search engine results.

 What is the difference between topics and keywords?

At this point, you must be asking yourself what the difference between topics and keywords is? Especially, being aware of the fact that topics also contain keywords. From my perspective, the topic is a more meaningful and holistic approach to representing the keywords.

A topic can be made of queries that visitors want to ask about the products, services, and different areas of businesses, including buyers’ journey. while some website requires content that:

·        Covers early-journey to spread words about their business

·        Cover the business point of view on the subject or project

·        possible ways of how their products can resolve the issue

Small and medium-sized businesses that are new in the online market might need content that outlines the subject while promoting their products and services in the market.  

How to dominate SERP with the topic?

Start with the strategy

The most important thing you can do to dominate the search engine result pages is to take a step back, gather some thoughts, and come up with the topics you need to focus on the current basis. By taking a broader view of the business objective, you will have a better understanding of your business needs.

Once you come up with your main focus. You can conduct the standard keyword research to come up with relative terms and phrases. Semantically, terms should revolve around a topic, not keywords. 

Take a small look around the area to come up with the possible question searchers have in mind.  

Conduct the research with competitors  

Once your content needs are in the place, you need to conduct the research to come up with the topics to rank higher on the search engine result pages. If you come across the relevant topics that are ranking higher on the search result pages, then it is safe to assume that they must be doing something good. As these are exceptions in the field so, you need to pay utmost attention to the competitors that are performing on the relevant terms.

This will give some basic information about how the results are lasting or if there is a recent jump. Once you realize what your competitors are doing to rank in the targeted space, you need to look into their structure.

Don’t miss the site structure

Creating an amazing piece of content around the topic is not the only puzzle piece here. it is important to come up with the structure that actually makes sense to crawlers and make it look like you are the authority in the given subject.

Search engines like Google constantly search for quality content, and when they find you creating quality relevant content around the given topic, they will give you a higher place on the SERPs.

It is time to move forward and dominate

Now when you have laid out your roadmap, it is the time to start walking on it. Moreover, it is important to acquire content writing services or sit down with your own content team to create content while reviewing the strategy. It is important to keep your content team updated to create high quality content. In the end, remember it is all about quality, not quantity.