How Does Your Team Stack Up on LinkedIn?

Have you ever looked at your team altogether on LinkedIn?

You can go to your company page > then to the People section > and then by Where they live (i.e., Sacramento).  

How consistent are their profile pictures? How professional are they? Do some people have a profile picture of them on vacation, in their car, or possibly cut out from a wedding portrait? Unfortunately, this isn't that uncommon!

Prospective customers are looking at this section too on LinkedIn. They do their research on a company by looking not just at your website but also on LinkedIn to see the people who work there.

What message do you want to convey while they're looking at your team? Common messages are: professional, up-to-date, and approachable. But I think just as important is to look like a TEAM. A consistent look provides that cohesiveness that says "we work well together and you can count on us". You look more like a professional, well-oiled machine, rather than a rag-tag team. 

A cohesive look can extend nationally and internationally across the country with your company but it may be fun to have differences by city or region. Just as long as there is something that ties those looks all together. Maybe a different colored backdrop from your logo colors but the same lighting technique across all offices. Or maybe the backdrop is each city's office (interior or exterior). Or the backdrop could be a well-recognized icon in each of your cities, like a bridge, downtown area, lake, beach, or mountains. Regardless it should all relate to your overall company brand. 

As a former advertising executive, I can help you design a look for your office in the Sacramento area or across all your offices. You'll find me highly collaborative.

Connect with me on LinkedIn and check out my portfolio at the link below: