How does your market position impact your marketing?
Jessica Shailes
Helping businesses attract their ideal customers. If you’re not sure where to start with your marketing get in touch to claim a free marketing review.
Run time:?46 seconds
Prefer to read this week's Ideal Marketing Minute?
How does your market position impact your marketing??? Once you’ve? picked a market position, you need to make sure all of your marketing reflects that position, and there are the obvious options like:??
But there are less obvious opportunities that still make a big impact. Things like your:
While you might have an outward-facing position, you need to make sure that every touch point that your customer has reflects?that, otherwise,?it's going to send the wrong message and jar quite badly. So, look at every touch point you've got and plan how to make sure it reflects your new market position. Next week is a new month, and we'll be moving on to one of my favourite subjects: Audience. ?