How does your company drive pricing innovation?
?? Dr STEVE LABORDA
CEO | Chemical Industry Expert ?? | Author | Focused on Customer Excellence and Profitability through Value Selling and Sales & Marketing Enablement
?? Welcome to the 7th Edition of the 2025 Commercial Excellence (CEX) Weekly Update!
This newsletter is your go-to source for staying informed and ahead in the ever-evolving world of B2B manufacturing sales, marketing, and pricing. Each week, we bring you the latest insights, strategies, and trends to help you drive success and outpace the competition.
Whether you're a sales professional, marketer, or pricing strategist, this weekly update is tailored to keep you inspired and equipped with actionable insights.
?? Dive into the latest updates below!
Let us know what you found most valuable, and don’t forget to share your thoughts in the comments. We’re here to exchange ideas and grow together!
Here is the overview of last week's posts:
?? Unlock Executive Buy-In with These Strategies
Struggling as a pricing professional to align proposals with senior executives' expectations is ... READ MORE
Navigating Pricing Pressure: Strategies for Success in the Chemical and B2B Manufacturing Sectors
An impressive 87% of ... READ MORE
?? Ready to shape B2B success in 2025?
This week, you’re invited to our virtual coffee session to ... READ MORE
"Smart leaders don't go it alone. Let's connect at these top events!"
?? The next few weeks are packed with events designed to help ... READ MORE
?? How does your company drive pricing innovation?
Pricing isn't just about numbers—it's a strategic lever that ... READ MORE
?? This Year's Focus will be on Commercial Excellence, Value Selling, Pricing, Key Account Management, Artificial Intelligence and Networking
We hope you found these insights relevant and practical for your day-to-day work! These topics are at the heart of driving success in B2B sales and marketing.
Let’s talk about what it takes to excel in sales development: ?? From refining your pricing strategies ?? To mastering value-based selling ?? To achieving commercial excellence and prioritizing your customers at every step— There’s always room to level up your sales game!
Want to improve your pricing capabilities and skills as well as know how to deal with pricing pressure.
Join the open class training on Apr 2nd and 3rd in Frankfurt:
?? What’s your take on these topics? Which areas are you focusing on to improve your results in 2025?
Drop your thoughts in the comments, and let’s explore new ideas together!