How Does Your Brand Make You Feel?

Hello and Happy New Year ???

The team at KARL Mission is stepping into 2024 fully recharged with a commitment to making it a successful year for both our clients and ourselves.

For our first newsletter of the year, I wanted to shine the spotlight on our new branding and awareness campaign.

Mid last year, we rebranded to KARL Mission.

Why did we rebrand?

If you were familiar with our old brand, it unintentionally referenced a moment in history that we wanted to distance ourselves from. Understanding the power of association, we decided to evolve our branding.

If you were a fan of our old branding, you’ll be happy to know that we kept the space aesthetics. Cause what’s more awesome than space, symbolizing exploration, curiosity and pushing boundaries?

The next question I get asked a lot - who is KARL?

It's not a 'who' but a 'what'. It stands for Key Analytics for Revenue Lift (of course, it all comes back down to ROI).

Branding is something we’re obsessed about. It’s one of the foundations of your business and the first impression people get (and it plays an important role in your conversions).?

We wanted our branding to be inspiring and memorable. I’m super proud of my team of talented designers who nailed our KARL branding.

Successful branding goes beyond visuals; it's about evoking feelings and inspiring people. To trust you, to want to buy from you, or enjoy working with you over competitors, plus more reasons.

Many of our clients struggle with effectively communicating their brand identity or maintaining consistency, sometimes letting it become a roadblock to conversions. If you’re struggling with how your brand should purpose you, let’s have a chat.

We like to say to our clients:

Your branding shouldn’t restrict you - it should set you up for success.

We launched TikTok

Alongside rebranding, we invested in TikTok to boost brand awareness and lead gen.

We now have 49K followers, 2.5 million likes and a loyal community on TikTok. I have even been recognized on the streets as ‘Bossman’ (a small victory, perhaps?).

Our breakthrough moment on TikTok came organically within three weeks, reaching over 2 million views, and it remains our most viral video, with 4.7 million views to date.

It was pure organic traction. No sponsors, ads, promotions, trends, artist music features or referrals.

How did we achieve this? We spent 3 months developing a solid concept for our target audience on the platform, and focused on delivering engaging content.?

For our TikTok viewers who wanted to learn more, we directed the TikTok traffic to our website to reach out for a consultation, or invited them to sign up to our newsletter where we take them through a nurturing funnel.

Watch and follow us on TikTok, @karlmission . If our content makes you smile, that’s a huge win for us!

If you're interested in refining your social media marketing strategy, acquisition or retention strategy, get in touch .

Continuous learning & growth

Denzel Washington once said:

"To get something you never had, you have to do something you never did."

Over the (too short) holidays, I realized: the success of our clients is not just about the strategies we implement but equally about the knowledge and skills their teams have.

We often encounter teams that rely on what they already know or professions that get isolated, but in reality, staying updated and exposed to various experiences and expertise is key to unlocking new possibilities.

At KARL Mission, we don't just provide solutions; we are your dedicated partners in growth. We never aim to make our clients dependent on us; on the contrary, the more trained and autonomous our clients become, the longer our relationships thrive.

Success often lies in doing things you've never done before, and that includes investing in continuous learning and development. As a lifelong learner, I believe that there is always something new to discover.

Feel free to reach out if you're looking to enhance your team's understanding of Conversion Rate Optimization (CRO), UX/UI, customer funnels, or if you're in search of specialized training.

I end this issue with best wishes for 2024. I look forward to a year filled with growth, learning, and the accomplishment of new possibilities.

Signing off,

Alex, Captain of the KARL Crew

If you haven't already, subscribe to the newsletter for more content.

If you're curious about us, check out www.karlmission.com

??? Stay tuned for our new podcast, CROmance . Launching soon in 2024.