How does a website help build a business?

There are over 1.8 billion websites in the world. Most businesses are replacing their traditional method of promotion with online advertising, mainly because it’s cheaper and reliable.

Despite spending money on their websites, most businesses fail to churn higher returns. There are many reasons for a website to fail, and it isn’t just marketing. Most of these websites receive less or none visits, mainly because there are fewer active websites compared to non-active websites while others fail to impress their audience entirely.

Let’s look at how you can build a website that helps to bring in the business.

What is the need for a website?

With more people starting to own smartphones, the outreach of the internet has risen by 100x in the last 10 years. In the U.S. alone, 75% of people own a smartphone and most of them shop online.

A website helps a business by being on the internet, delivering strong marketing messages, and reaching out to customers.

97% of consumers go online to find and research a local business.

Some of the key benefits of owning a website are;

• It builds Creditability
• It is a cost-effective form of marketing
• It improves Customer Service
• It makes your business accessible 24/7
• It targets both niche and larger markets
• It is a Medium to Showcase Your Work
• It is a Time-Saver

What are the Principles of a Great Website?

The principles of a great website determine the end-product that will help you market your business.

a. Cater your audience

Although the specific need for any website may differ from business to business, the main goal basically remains the same, i.e. bringing in customers. Your website needs to accommodate your audiences’ needs.

When your intent is clear, your website will become relevant hence increasing interaction and engagement in the long run. A website doesn’t market itself, you would need to utilize the power of digital marketing such as social media, Pay per Click, and optimization to help give your website an edge over others.

b. Drive towards your Goal

Every business is goal-oriented, and so it a website. Without a specific goal, having a website is pointless! The goal is to drive the lead into a conversion.

A goal on an E-commerce website is to sell products, increase ROI, and expand outreach, whereas, a local diner will own a website as a flyer to let people know about his location.

c. Relevant Content

Content is King! Great web content such as good copywriting, relevant images, videos, and podcasts can do magic when it comes to attracting your customers.

d. Mobile-Friendly Website

More than 70% of all world population uses mobile, and of all internet visits, more than 87% come through mobile devices. In the U.S. alone, over 70% of people own smartphones.

There are more than a thousand reasons to build a mobile-friendly website. It gives you a broader audience and more choices in terms of sales, customer outreach, or support. Consider going for a responsive website.

e. Scalability

Measuring your performance is essential to make necessary changes in marketing or sales strategies. With the availability of great measuring and comparison tools such as web analytics, you can ascertain the success of your website. Bounce rate, Pay per Click ROI, conversions, landing page visits, etc. are the crucial determinants of a successful website.

What makes a good website design?

There are many factors involved in making a good website design. Few of the most sought-after contributors are as follows:

a. Navigation

Website navigation plays a key role in continuing the flow of users through the website. From bring a user to a landing page and redirecting them to conversion is done by website navigation. The poorly designed navigation will end confusing visitors, moreover, increase the bounce rate of your web pages.

b. A Strong and Minimal Color Palette

RGB colors such as Red, Green and Blue light are added together in various ways to reproduce a broad array of colors. A website needs to look refreshing, enticing and at the same time complete. This can be achieved through strong but minimal use of colors.

c. Plenty of White Space

White space is a digital term used for the amount of "empty" space on a webpage. Although the use and amount of white space may differ from one website to another, the basic formula remains the same. The balance between the content and white space provides ease to the user’s eyes.

d. Calls-to-Action

In a website, CTA may be a banner, button, graphics or a text that prompts a user to conversion page CTA plays an important role in determining the total conversion on a website.

e. Coding

A good looking website doesn’t guarantee a good set of codes. The clean code is the major determinant of a bug-free website. It also helps in search engine optimization.

f. Responsive Design

Internet users access the internet via mobile. 48% of users claimed that if they land on a brand page with no mobile site, they take it as an indication of the business simply not caring.

Searchable Design LLC is a premier web development Company in Des Moines. We believe that websites should measurably drive leads, sales, and deeper engagement in the long run. Get in touch with expert web designers in Des Moines to build or upgrade your website.