How does virtual styling work?
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How does virtual styling work?

If you've ever got dressed and wished you had someone right there to help you with styling advice and guidance, welcome to the world of virtual styling.

I was already doing some online styling services before Coronavirus hit; now with the current environment, styling that is done entirely in this way has become a go-to service to instantly solve fashion problems. The best part? You don't even need to leave home.

For busy professionals who are time poor and may not be able to go shopping, virtual services are fast and will save you not only time, but money. Developing your own Personal Style IQ so you have clear direction on what suits you is the foundation for feeling 100% confident in your clothing choices - and this is all just a Zoom session away.

Even while many people may be in a transitionary state with their wardrobe and day to day outfits working from home, you simply can't deny the power of a well styled outfit to make you feel confident and empowered, as well as to help you perform better.


But how does virtual styling actually work? Here's a step by step guide to one of my most popular services, a Virtual Style And Shop.

Step 1: Complete the Style Profile

A detailed style profile questionnaire is emailed for you to complete so that I can get a complete overview of your current style struggles, likes and dislikes, style needs and what you are hoping to achieve. You will also be asked to provide some specific images of yourself which allows me to create a very Personal Style Roadmap for you.

Step 2: One-to-one video consultation

A one hour consultation via Zoom will be scheduled to take you through your Personal Style Roadmap in detail, to give you complete clarity on what works for your body shape and why, as well as your personality. I'll also answer any questions you have and we'll work out what pieces are currently missing from your wardrobe and set a shopping budget.

Step 3 - Your personalised shopping edit

Following our video consult, I will create a personalised 'shoppable' video for you. This is personal shopping done digitally. I will guide you through online stores, with a selection of pieces specifically chosen to suit your style needs and individual characteristics such as body shape. I'll explain how you can pair these items to create winning outfits and you'll learn how to select and identify items that are flattering for you. (Shout out to https://shopshare.tv/ for their fantastic platform that brings online stores to life).

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Step 4 - Go forth and confidently buy

Every piece that is included in your shopping edit can be instantly purchased directly from the video with the click of a button. You can feel confident that each piece has been carefully considered and selected based on what will flatter you most so you can make smart purchases.

Virtual Styling services can easily uplift and elevate your personal style all without leaving the comfort of your home.

Through online services, I can also help you:

  • Find the ideal outfit combination for an interview or work presentation so you don't have to deliberate for hours about what to wear.
  • Identify and understand what pieces work in your wardrobe and why so you never have to second guess or not feel 'right' again.
  • Understand exactly what colours flatter you the most (and those that don't) so you can easily look stylish, radiant and healthy.


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Lucy Owens, founder of Style Rises, is a personal stylist, communication consultant and mindset coach who loves bringing powerful personal style into the lives, businesses, brands, and careers of her high-achieving clients.

Deeply passionate about transforming women’s confidence through their closets, Lucy has fallen in love with watching women skyrocket their promotional appeal through reclaiming their power. As a certified image consultant who understands personal branding, power positioning, and has first-hand experience of working in the corporate world for luxury fashion and hospitality brands, Lucy has become an image advocate for women making an impact.

If you'd like to discuss how Lucy can resurrect your style confidence, why not book in a no-cost 30 minute style chat?

Sarah Hearn

General Manager - Products, Sustainability & Marketing

4 年

Awesome work Lucy, a great online experience offering ????

Siobhon Davis

Soul Architect | Real Estate | Partner at The OE Agency | ex Corporate

4 年

Looking forward to our zoom chat on Friday xx

You know what Lucy I was actually wondering that myself....thanks for the information and would love to see if we could get you to come and speak at one of VBC networking sessions at some point !

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