How does the Salesforce Commerce Cloud help your business respond better to COVID Crisis?

The year 2020 started on a very positive note. Global markets were going good, Trades and relationships were improving, there were a few small red flags but we ignored them and then it happened. A Crisis struck the world where everything came to a standstill in matter of days or for some countries in matter of hours. 5 Years back when Bill Gates claimed in a TED TALK that we are not prepared for a global pandemic, we didn’t listen and then it happened and no one knew how to respond, what to do, how to help. Cases and deaths piled up but the worst hit was the already struggling global retail industry.

When Salesforce acquired Demandware in 2016, it was considered a bad decision, but very quickly Marc Benioff, The Founder of Salesforce turned that around. With the new product by the name of Salesforce Commerce Cloud, things started to change. The product within a year became Gartner’s magic quadrant leader and has been at that position for the last 5 years. This is a massive success for a decision which was considered bad. But How Salesforce Commerce Cloud helps you better respond to the COVID Crisis? Let’s have a look at the features of it.

What is Salesforce Commerce Cloud?

When Salesforce first started in the year 2000, it was only a Software as a Service. The first CRM in the cloud, but the company quickly realised that the API Based, Metadata Driven Architecture they are using is very powerful and the multi-tenant architecture can be served as Platform as a Service or PaaS. Using the same architecture, very non-traditional, Salesforce architecture became a gold standard. Since then Salesforce is considered as PaaS rather than SaaS. In Salesforce’s own words, “Commerce Cloud is the world's leading B2C and B2B commerce solution. Commerce Cloud is a multi-tenant, cloud-based commerce platform that empowers brands to create intelligent, unified buying experiences across all channels — mobile, social, web, and store.”

Salesforce Commerce Cloud can help you build a better user interface, research the target audience, marketing and quick conversion to paid customers, an experience. The capabilities are infinite and since COVID-19 made shopping online at an incremental speed, Commerce Cloud can be considered as a necessity for global trade and new shopping experience and the new normal. Companies like Puma, Adidas and L’Oreal are some of the very high-end customers of the Commerce cloud. Personalisation developer friendly is written all over Salesforce products, which makes Commerce Cloud easy to implement and deploy your own custom store the world. Let’s see some of the major features of the Salesforce Commerce Cloud.

Salesforce Commerce Cloud Benefits

1.   Single Source of Truth: Salesforce has always been known for 360 Degree Customer View Platform not just as a CRM Company and the same goes for the Commerce Cloud. It helps you to connect with customers at every touch point not just beginning and the end of the sales process. You can check your orders, inventory, and more at one single place helping you to focus on your business more rather than worry about what to order when to check etc. And if we connect the Commerce Cloud to other salesforce products, your store becomes a power house of productivity, sales and marketing, making growth rate like you have never seen before.

2.   Mobile Priority Experience: With most of the sales around the world happening through Mobile Devices, it is becoming more and more necessary for business to make a mobile first approach to the customers. Now more than ever people around the globe are searching, finding, ordering and experiencing things on mobile rather than on a pc or a laptop. So, if you have a great looking website for mobiles, it gives you an edge over others since you are mobile ready. Master the art of mobile commerce with the Salesforce suite of mobile-first capabilities, including responsive design, optimised micro-moments, and one-touch payment makes your business better in every way.

3.   Personalisation Priority: Recent times have been more tough for business due to global clients and each wanting a personalised experience. With the power of Salesforce Einstein and it’s AI capabilities you can deliver a very personalised experience to every user around the globe. It gets better every time someone is at your store. Personalisation helps you to make each user feel unique and believes that they will get the best customer support, help and a thorough knowledge of the product just like they should.

4.   Amazing Support and Community: Salesforce has been a leader in the market for their customer support and with their partner community, every one can get their custom development needs fulfilled with amazing and innovative solutions because we are hardcore engineers rather consultants. Solving problems with Engineering.

The benefits of Salesforce Commerce Cloud doesn’t stop here. There are always innovations to come across to make your business run smoother and better so that you can be as obsessed with customers and your product innovation rather than the operations. With Product Innovation and success, and solving real world problems with engineering in mind, Salesforce Commerce Cloud can help you to respond to your users globally with better access, products and services made by your business.

So, if you would like to know more about this and port over to Salesforce Commerce Cloud, KloudOne, a team of hardcore engineers, are always available. With the motto of High Quality Innovation, Delivered, we want to help our partners achieve their goals towards success