How does our client achieve a 10X increase in sales through our digital marketing services?

Not that long ago an organization approached us looking to enhance their social media marketing services for an eHealth platform - let’s call it HealthApp. HealthApp was a safe space for patients, doctors, and other healthcare professionals to communicate and exchange information.?

The platform was also supposed to help doctors with a diverse range of features, including:

• Consult patients remotely.

• Help craft health plans & keep track of patients.

• Help patients monitor their own health.?

• Educate, inform, and engage patients through social networks.

HealthApp was built to bridge the gap between doctors and family caregivers to build a stronger relationship of trust. Their target market was global, what they needed was robust and reliable digital marketing strategies with an architecture that allows easy scaling in the future.??

An effective marketing strategy for the HealthApp app is essential for the success of the business. A marketing strategy helps customers learn about and engage with the platform.?

The Challenge was Proving Returns on the Investment??

The challenge was to stay agile and up-to-date with the ever-changing algorithm and trends. With limited time it was complex to maintain a consistent presence on multiple platforms. Additionally, they were looking for high-quality content that resonated with their audience. As without meaningful content, there will be no meaningful interactions and conversions.?

Furthermore, they were also concerned about data breaches, lack of security awareness,? and possible ransomware attacks. This was all well and achievable, but another challenge was to offer an impeccable experience with a limitation on the budget.??

In order to ensure maximum reach and engagement, the team developed well-crafted health tech marketing strategies with clear business objectives, methods, and tactics.

Strategies Implemented?

Our team started by gathering the vision of the solution. The SEO team worked closely with them to elicit requirements and ensure we had a thorough understanding of their expectations.?

Key Target Audience?

The team started with identifying relevant healthcare data consumers, providers, and influencers. Understanding the needs of the target key audience is essential to crafting campaigns that drive engagement.

Access to Healthcare Data

Any organization relies on data to create digital marketing strategies. We reviewed the data to get valuable insights into the varying needs of the industry.?

Content Marketing Excellence

Instagram, Facebook, LinkedIn, and Twitter, we distributed the content including blogs, newsletters, videos, reels, and others. Our team used high-quality backlinks, targeted keywords, and best technical SEO practices.?

Email Marketing Campaign

We crafted personalized email campaigns based on targeted clientele, behavior, and past purchases. We incorporated special offers, discounts, and exclusive content to drive sales.?

Customer Experience

It’s a must for healthcare businesses to create a positive customer experience with every interaction. This should include instant response, clear communication channels, and easy-to-implement solutions.?

The Solution was Data-Driven and Focused on Customer Persona

Data talks and keywords had reliable volume behind them. Keywords helped us form the backbone of our digital marketing strategy.?

• Specific to well-researched and highly-tuned persona.

• Contextually clear solutions around the pain points they experienced.?

• Used A/B testing to refine landing pages for maximum conversion rates.?

• Evergreen enough approach for buyer’s journey to bring lasting traffic numbers.?

• Used persuasive copywriting at every stage of the funnel.?

• Experimented with lead generation tactics including quizzes, contests, and webinars.?
• Ensured consistency in branding across all channels.

• Identify influencers for strategic collaborations.

• Decided on achievable targets.

In Result the Growth and ROI have Never Dropped below 10x?

We implemented the decided strategies twice a week. In addition to patients, we targeted personas who were Surgeons, Nurses, Dietitians, and Medical Assistants.

“We are on cloud nine seeing the results and our finances have been ecstatic.”

And we’ve never really looked back.?

Within 12 months inbound content was driving 47% of website traffic. There was an increase of 380% in website views from where we started. And lastly, on email, click-through rates to product pages have grown to 24.5%.??

The Impact is a Lasting Relationship

We can hang our hat on the fact that more growth is going to come with some interesting insights. Higher growth of sales is more than just a pipe dream. With smart integration of marketing and sales enablement best practices growth dreams are becoming growth realities every day for businesses.?

If you have been searching for tools and strategies to better equip your sales team, now is the time to invest in digital marketing services. If you would like a lasting relationship like this, check out our services and talk with an advisor.?